August Berg creates watches designed to inspire and remind us to make conscious choices with our time. We visited their designer, Magnus Jørgensen’s workshop, to discuss his craft and work for August Berg. Magnus, known for his clean and minimalist aesthetic, is a trained instrument maker and industrial designer with a career spanning over 25 years.

When you must pay close attention to time, crafting creations from a strong idea and a sketch on a notepad can be a great place to start. This is how we approach film creation, and it’s the same method Magnus uses when designing watches.