For the past eight years, Caroline has advised Danish and international companies on strategic PR and communication. At FRIDAY, she advises clients across industries, from lifestyle and travel to IT and C25 companies, who especially benefit from her expertise in press and campaign work.
Caroline is driven by the power of a good story and prefers to spend her time diving deep into a company’s DNA to uncover the small stories that can grow into something big. Great news doesn’t always have to be new. She transforms these stories into content across various media, including FRIDAY-produced podcasts — sometimes with Caroline herself as the host.
Caroline holds a bachelor’s degree in Danish from the University of Copenhagen. In her spare time, she writes for an academic journal, takes walks with her golden retriever, and sings Christmas carols loud enough to be heard from miles away.