{"id":26910,"date":"2024-06-28T12:52:58","date_gmt":"2024-06-28T10:52:58","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/cases\/tekniq-employers\/"},"modified":"2026-03-17T16:17:42","modified_gmt":"2026-03-17T15:17:42","slug":"tekniq-employers","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/tekniq-employers\/","title":{"rendered":"TEKNIQ Employers"},"content":{"rendered":"\t\t
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TEKNIQ Employers<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The nude calendar that sparked massive media coverage and debate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At 6 out of 10 construction workplaces, a nude calendar is hanging. That gave us the idea for this simple campaign, produced for under DKK 100,000: a calendar that each month shows a pin-up calendar placed in workplaces other than those of tradespeople\u2014the gynaecologist, the childminder, the undertaker, etc. <\/span><\/p>

The campaign truly went viral, with 1.4 million views across social media channels, in addition to all the private individuals, organisations, and media outlets that shared posts on their own profiles. The campaign was covered by more than 140 editorial media outlets, from Se & H\u00f8r to Information. It even got its own question card in the board game \u201cDet d\u00e5rlige selskab\u201d that same year. But more importantly, \u201cCome and Take Me \u2013 DOWN!\u201d set the agenda by kick-starting a broad discussion about the need for a modern and inclusive working environment. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Production and activation<\/div><\/p>
  • Graphic design<\/div><\/li>
  • Photo<\/div><\/li>
  • Campaign<\/div><\/li>
  • Press management<\/div><\/li>
  • PR strategy<\/div><\/li>
  • Idea development<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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