{"id":26924,"date":"2024-06-24T14:45:55","date_gmt":"2024-06-24T12:45:55","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/cases\/ethical-council\/"},"modified":"2026-03-17T16:17:50","modified_gmt":"2026-03-17T15:17:50","slug":"ethical-council","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/ethical-council\/","title":{"rendered":"Ethical Council"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26924\" class=\"elementor elementor-26924 elementor-20020\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a7f9f3 e-con-full e-flex e-con e-parent\" data-id=\"64a7f9f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:22452,&quot;url&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/HERO-2500x1100-px_v2.jpg&quot;},{&quot;id&quot;:22681,&quot;url&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/EtiskRaad_HERO-2500x1100-px_v1.jpg&quot;}],&quot;background_slideshow_slide_transition&quot;:&quot;slide_up&quot;,&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_transition_duration&quot;:500,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-594782c7 light e-flex e-con-boxed e-con e-parent\" data-id=\"594782c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35aba0e2 e-con-full e-flex e-con e-child\" data-id=\"35aba0e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4e91 elementor-widget elementor-widget-heading\" data-id=\"6a4e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">National Centre for Ethics<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eac46b elementor-widget elementor-widget-heading\" data-id=\"51eac46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seasoned A\u2013Z media handling for the Ethical Council <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8972374 elementor-widget elementor-widget-text-editor\" data-id=\"8972374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How do you ensure that the intended message comes across at a press conference? Who should get the story in advance? Who should speak \u2013 and how? Who should be invited?   <\/p><p>When the Ethical Council unveiled its new recommendations on assisted dying and the abortion limit in autumn 2023, it engaged FRIDAY to prepare the press as effectively as possible so that important nuances in the two dilemma-filled debates were not lost. The team behind the work brought extensive experience from different media as journalists and news editors, and we orchestrated the launch according to a detailed run-of-show. Our remit included inviting the country\u2019s health journalists and national media to a press briefing, facilitating it, coordinating subsequent interviews, and producing a wide range of materials for the journalists.   <\/p><p>The thorough preparation paid off. The room was full at the briefing, and there was strong appetite for questions. In the following days, the new recommendations were reported on and nuanced more than 600 times in the media. All journalists complied with the strict embargo agreements.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2f7054 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c2f7054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec98a02 elementor-widget elementor-widget-heading\" data-id=\"5ec98a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3e4e5c e-con-full e-flex e-con e-child\" data-id=\"7d3e4e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7357cdb0 e-con-full e-flex e-con e-child\" data-id=\"7357cdb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda25b elementor-widget elementor-widget-shortcode\" data-id=\"3aeda25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Press management<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc69b12 e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"fc69b12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a0427 elementor-widget elementor-widget-heading\" data-id=\"c2a0427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6f431b e-con-full e-flex e-con e-child\" data-id=\"e6f431b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85b2574 e-con-full e-flex e-con e-child\" data-id=\"85b2574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-056f2ac elementor-widget elementor-widget-shortcode\" data-id=\"056f2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Press management<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1675dc e-con-full e-flex e-con e-parent\" data-id=\"1e1675dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30f245f0 e-con-full e-flex e-con e-child\" data-id=\"30f245f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40b1f333 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40b1f333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec50171 e-flex e-con-boxed e-con e-child\" data-id=\"4ec50171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-211ab21a elementor-widget elementor-widget-heading\" data-id=\"211ab21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More cases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224c17f8 e-flex e-con-boxed e-con e-child\" data-id=\"224c17f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7f79c3 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"1b7f79c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:11266,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26843 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26843 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/Still_1-Large.jpeg\");}<\/style><style id=\"loop-11266\">.elementor-11266 .elementor-element.elementor-element-323a2e2{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-11266 .elementor-element.elementor-element-7523eaa{--display:flex;--min-height:30vh;}.elementor-11266 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .elementor-11266 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-11266 .elementor-element.elementor-element-7523eaa.e-con:hover{--e-con-transform-scale:1.05;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26843 post-26843 cases type-cases status-publish has-post-thumbnail hentry services-movie services-idea-development services-script services-graphic-design services-illustration services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/a-world-of-food-and-opportunities\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A world of food and opportunities<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26810 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26810 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/verka.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26810 post-26810 cases type-cases status-publish has-post-thumbnail hentry services-tone-of-voice services-brand-identity services-webdesign services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Architecture at the heart of a new, strong company<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27139 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27139 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/mh_hero.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27139 post-27139 cases type-cases status-publish has-post-thumbnail hentry services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change services-graphic-production services-core-narrative services-tone-of-voice services-brand-identity services-webdesign\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/maendenes-hjem-website\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M\u00e6ndenes Hjem Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27254 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27254 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/cover-750x750-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27254 post-27254 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-press-and-social-media services-photo services-graphic-design services-illustration services-text-composition services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/the-danish-safety-technology-authority-fireworks-campaign\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Danish Safety Technology Authority: Fireworks campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27193 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27193 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/11\/Andelskassen_brandidentitet.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27193 post-27193 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-brand-platform services-core-narrative services-tone-of-voice services-brand-identity services-visuel-identitet services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/new-brand-identity-for-andelskassen\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">New brand identity for Andelskassen\u200b<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27235 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27235 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/09\/Sundhed.dk_frame_5.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27235 post-27235 cases type-cases status-publish has-post-thumbnail hentry services-graphic-production services-campaign services-photo services-layout services-art-direction-da services-movie services-production-and-activation services-press-and-social-media services-idea-development services-script\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/campaign-always-with-you\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Campaign: Always with you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27226 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27226 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/08\/7-Eleven.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27226 post-27226 cases type-cases status-publish has-post-thumbnail hentry services-art-direction-da services-idea-development services-campaign services-layout services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/7-eleven\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">7-Eleven<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27179 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27179 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/06\/Power-awards.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27179 post-27179 cases type-cases status-publish has-post-thumbnail hentry services-photo services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/power-and-friday-win-gold-silver-and-bronze\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">POWER and FRIDAY win gold, silver and bronze<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27245 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27245 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/01\/RedBarnet_Featured-Image-1040x1240px.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27245 post-27245 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/save-the-children-denmark\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Save the Children Denmark<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27214 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27214 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/12\/gls_featured_logo.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27214 post-27214 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-influencer-marketing services-content-creation-da services-campaign services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/gls\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 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to equip the press so that important nuances in the two dilemma-filled debates were not lost.<\/p>\n","protected":false},"featured_media":26928,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"services":[1203,1226],"class_list":["post-26924","cases","type-cases","status-publish","has-post-thumbnail","hentry","services-production-and-activation","services-press-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethical Council - FRIDAY P\/S<\/title>\n<meta name=\"description\" content=\"When the Ethical Council unveiled its new recommendations on assisted dying and the abortion limit, it was FRIDAY\u2019s task to equip the press.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/cases\/ethical-council\/\" \/>\n<meta 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