{"id":27157,"date":"2024-06-05T10:41:55","date_gmt":"2024-06-05T08:41:55","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/cases\/toms\/"},"modified":"2026-03-17T16:19:11","modified_gmt":"2026-03-17T15:19:11","slug":"toms","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/toms\/","title":{"rendered":"Toms"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27157\" class=\"elementor elementor-27157 elementor-16981\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0e2677 e-con-full e-flex e-con e-parent\" data-id=\"3f0e2677\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/TOMS_HERO_2500x1100px_v2.mp4&quot;,&quot;background_video_start&quot;:21,&quot;background_video_end&quot;:91,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e285cf0 light e-flex e-con-boxed e-con e-parent\" data-id=\"6e285cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f835834 e-con-full e-flex e-con e-child\" data-id=\"f835834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44894a93 elementor-widget elementor-widget-heading\" data-id=\"44894a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Toms Gruppen A\/S<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc00901 elementor-widget elementor-widget-heading\" data-id=\"bc00901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Denmark\u2019s largest confectionery and chocolate manufacturer gets a new visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c58978a elementor-widget elementor-widget-text-editor\" data-id=\"7c58978a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The newly developed visual identity for Toms Gruppen has an overarching purpose: to reflect the new purpose, \u201cWe bring smiles to life\u201d, and the associated values. Therefore, we created a range of graphic elements that collectively support this purpose and constitute the visual identity. <br><br>Among other things, we developed a typeface that can smile and an icon set that reflects creativity and play. We created a colour palette rooted in their many iconic products and a \u2018blob\u2019 used as a key graphic element \u2013 representing, among other things, flowing chocolate and caramel. In addition, we developed a digital \u2018content creator\u2019 for Toms, ensuring that employees can easily use and localise the identity as intended. Because one thing is to create a new visual identity. Another is to ensure that it is used correctly by the company\u2019s employees.    <br><br>The result is a visual identity that reflects what Toms Gruppen represents as a company and as a workplace. The identity has created internal pride and, together with the new purpose and values, has strengthened the sense of shared identity for everyone in and around Toms Gruppen. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d80b7c e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"32d80b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff59ec elementor-widget elementor-widget-heading\" data-id=\"2ff59ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0a452d e-con-full e-flex e-con e-child\" data-id=\"1b0a452d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ec761ae e-con-full e-flex e-con e-child\" data-id=\"7ec761ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d092d1 elementor-widget elementor-widget-shortcode\" data-id=\"9d092d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Strategy and change<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Visuel identitet<\/div><\/li><\/ul><div style=\"width: 35px; border-top: 0px solid #043362;margin:25px 0px;\"><\/div><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">SoMe content<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Illustration<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Motion graphics<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Graphic design<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18afb1 e-flex e-con-boxed e-con e-parent\" data-id=\"a18afb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2e5f1 elementor-widget elementor-widget-video\" data-id=\"5f2e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/TOMS-farver-2500x1406px_v2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c71d9bf e-flex e-con-boxed e-con e-parent\" data-id=\"c71d9bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5642ae2 e-con-full e-flex e-con e-child\" data-id=\"5642ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf980d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fbf980d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>&#8220;In shaping the new identity, it has been important for us to express creativity, joy and the smiles we create. The identity is our \u2018home\u2019 \u2013 a place that reflects our creativity and where we can express ourselves \u2013 and it best reflects our current cultural journey.&#8221;<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bb1e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a9bb1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Annette Zeipel, <\/strong>CEO, Toms Gruppen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e6071d3 e-flex e-con-boxed e-con e-parent\" data-id=\"5e6071d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ce9d98e e-con-full e-flex e-con e-child\" data-id=\"6ce9d98e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba67c5 elementor-widget elementor-widget-video\" data-id=\"5ba67c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/1250x1406-px-rod.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-512dc91e e-con-full e-flex e-con e-child\" data-id=\"512dc91e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6a8c6 elementor-widget elementor-widget-video\" data-id=\"8e6a8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/1250x1406-blob-px.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06b7270 e-flex e-con-boxed e-con e-parent\" data-id=\"06b7270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a12113 e-flex e-con-boxed e-con e-child\" data-id=\"0a12113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0fbefd e-con-full e-flex e-con e-child\" data-id=\"e0fbefd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5abeb4 elementor-widget elementor-widget-image\" data-id=\"d5abeb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1440\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-scaled.jpg\" class=\"attachment-full size-full wp-image-27171\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-scaled.jpg 2560w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-300x169.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-1024x576.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-768x432.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-1536x864.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346eef8 elementor-widget elementor-widget-image\" data-id=\"346eef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"2560\" height=\"1440\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-scaled.jpg\" class=\"attachment-full size-full wp-image-27172\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-scaled.jpg 2560w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-300x169.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-1024x576.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-768x432.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-1536x864.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/1040x585-px_v2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc0df1c e-con-full e-flex e-con e-child\" data-id=\"bc0df1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450a7fb0 e-flex e-con-boxed e-con e-parent\" data-id=\"450a7fb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ebe4397 e-flex e-con-boxed e-con e-child\" data-id=\"5ebe4397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5efde4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f5efde4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/1456x819-lilla.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-708ebcf8 e-con-full e-flex e-con e-child\" data-id=\"708ebcf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6068b2 elementor-widget elementor-widget-video\" data-id=\"c6068b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/1040x585px_Lyserod.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a429536 elementor-widget elementor-widget-video\" data-id=\"a429536\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/1040x585px_Gron_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629ee6d9 e-flex e-con-boxed e-con e-parent\" data-id=\"629ee6d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29827fc9 elementor-widget elementor-widget-image\" data-id=\"29827fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"2500\" height=\"1406\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2.jpg\" class=\"attachment-full size-full wp-image-21742\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2.jpg 2500w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2-300x169.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2-1024x576.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2-768x432.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2-1536x864.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/08\/2500x1406-px-2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c98737d e-flex e-con-boxed e-con e-parent\" data-id=\"7c98737d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16812130 elementor-widget elementor-widget-video\" data-id=\"16812130\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/toms_cvi_placeholder.jpg&quot;,&quot;id&quot;:27175,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/Toms-CVI_Final_LQ.mp4\" controls=\"\" preload=\"auto\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/toms_cvi_placeholder.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-863f61a e-con-full elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"863f61a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025e770 elementor-widget elementor-widget-heading\" data-id=\"025e770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a949e85 e-con-full e-flex e-con e-child\" data-id=\"a949e85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2487411 e-con-full e-flex e-con e-child\" data-id=\"2487411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb29a6 elementor-widget elementor-widget-shortcode\" data-id=\"beb29a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Strategy and change<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Visuel identitet<\/div><\/li><\/ul><div style=\"width: 35px; border-top: 0px solid #043362;margin:25px 0px;\"><\/div><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">SoMe content<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Illustration<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Motion graphics<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Graphic design<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ee06894 e-con-full e-flex e-con e-parent\" data-id=\"5ee06894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6dd7d2ad e-con-full e-flex e-con e-child\" data-id=\"6dd7d2ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac10355 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ac10355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-323964a e-flex e-con-boxed e-con e-child\" data-id=\"323964a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22aeeda6 elementor-widget elementor-widget-heading\" data-id=\"22aeeda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More cases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2211673e e-flex e-con-boxed e-con e-child\" data-id=\"2211673e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13f8f406 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"13f8f406\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:11266,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26843 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26843 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/Still_1-Large.jpeg\");}<\/style><style id=\"loop-11266\">.elementor-11266 .elementor-element.elementor-element-323a2e2{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-11266 .elementor-element.elementor-element-7523eaa{--display:flex;--min-height:30vh;}.elementor-11266 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .elementor-11266 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-11266 .elementor-element.elementor-element-7523eaa.e-con:hover{--e-con-transform-scale:1.05;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26843 post-26843 cases type-cases status-publish has-post-thumbnail hentry services-movie services-idea-development services-script services-graphic-design services-illustration services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/a-world-of-food-and-opportunities\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A world of food and opportunities<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26810 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26810 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/verka.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26810 post-26810 cases type-cases status-publish has-post-thumbnail hentry services-tone-of-voice services-brand-identity services-webdesign services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Architecture at the heart of a new, strong company<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27139 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27139 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/mh_hero.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27139 post-27139 cases type-cases status-publish has-post-thumbnail hentry services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change services-graphic-production services-core-narrative services-tone-of-voice services-brand-identity services-webdesign\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/maendenes-hjem-website\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M\u00e6ndenes Hjem Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27254 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27254 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/cover-750x750-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27254 post-27254 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-press-and-social-media services-photo services-graphic-design services-illustration services-text-composition services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/the-danish-safety-technology-authority-fireworks-campaign\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Danish Safety Technology Authority: Fireworks campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27193 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27193 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/11\/Andelskassen_brandidentitet.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27193 post-27193 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-brand-platform services-core-narrative services-tone-of-voice services-brand-identity services-visuel-identitet services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/new-brand-identity-for-andelskassen\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">New brand identity for Andelskassen\u200b<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27235 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27235 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/09\/Sundhed.dk_frame_5.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27235 post-27235 cases type-cases status-publish has-post-thumbnail hentry services-campaign services-photo services-layout services-art-direction-da services-movie services-production-and-activation services-graphic-production services-idea-development services-script services-press-and-social-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/campaign-always-with-you\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Campaign: Always with you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27226 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27226 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/08\/7-Eleven.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27226 post-27226 cases type-cases status-publish has-post-thumbnail hentry services-some-content services-idea-development services-campaign services-layout services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/7-eleven\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">7-Eleven<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27179 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27179 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/06\/Power-awards.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27179 post-27179 cases type-cases status-publish has-post-thumbnail hentry services-photo services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/power-and-friday-win-gold-silver-and-bronze\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">POWER and FRIDAY win gold, silver and bronze<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27245 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27245 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/01\/RedBarnet_Featured-Image-1040x1240px.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27245 post-27245 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/save-the-children-denmark\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Save the Children Denmark<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27214 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27214 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/12\/gls_featured_logo.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27214 post-27214 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-influencer-marketing services-content-creation-da services-campaign services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/gls\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 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Friday has developed a range of graphic elements, including a typeface that can smile and an icon set that reflects creativity and play. <\/p>\n","protected":false},"featured_media":27170,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"services":[1202,1203,1205,1206,1209,1210,1212],"class_list":["post-27157","cases","type-cases","status-publish","has-post-thumbnail","hentry","services-strategy-and-change","services-production-and-activation","services-visuel-identitet","services-some-content","services-illustration","services-motion-graphics","services-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toms - FRIDAY P\/S<\/title>\n<meta name=\"description\" content=\"The new visual identity was created for Toms Gruppen and reflects the new purpose, \u201cWe bring smiles to life\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/cases\/toms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toms - 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