{"id":27179,"date":"2025-07-04T11:27:27","date_gmt":"2025-07-04T09:27:27","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/cases\/power-and-friday-win-gold-silver-and-bronze\/"},"modified":"2026-03-17T16:19:12","modified_gmt":"2026-03-17T15:19:12","slug":"power-and-friday-win-gold-silver-and-bronze","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/power-and-friday-win-gold-silver-and-bronze\/","title":{"rendered":"POWER and FRIDAY win gold, silver and bronze"},"content":{"rendered":"\t\t
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POWER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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POWER and FRIDAY win gold, silver and bronze at the Danish Digital Award<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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POWER sets a record with a commercial produced by FRIDAY
How do you create hype around yet another store opening in the series? And not just hype \u2013 but hyper-hype? <\/p>

That was the challenge when, in October 2025, POWER was set to reopen its store at Roseng\u00e5rdcentret in Odense. The solution was the commercial \u201c2 Mill.\u201d, conceived and produced by FRIDAY, which became the focal point of a large-scale 360-degree campaign before, during, and after the store opening on 4 October.
The results speak for themselves: POWER set a turnover record of 51.1 million<\/b> on the opening day itself and 70 million<\/b> for the entire weekend. At the same time, the Odense store has positioned itself as the highest-grossing of POWER\u2019s nearly 30 stores in total. <\/p>

At the same time, the campaign gave POWER\u2019s overall brand a significant boost. Pre- and post-campaign measurements showed that ad awareness increased by 55%<\/b>, while brand awareness increased by 33%<\/b>. <\/p>

That is pure POWER.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Production and activation<\/div><\/p>
  • Movie<\/div><\/li>
  • SoMe content<\/div><\/li>
  • Layout<\/div><\/li>
  • Photo<\/div><\/li>
  • Campaign<\/div><\/li>
  • Script<\/div><\/li>
  • Idea development<\/div><\/li><\/ul>
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