{"id":27214,"date":"2024-12-02T10:55:22","date_gmt":"2024-12-02T09:55:22","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/cases\/gls\/"},"modified":"2026-03-17T16:19:32","modified_gmt":"2026-03-17T15:19:32","slug":"gls","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/gls\/","title":{"rendered":"GLS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27214\" class=\"elementor elementor-27214 elementor-25153\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d448955 e-flex e-con-boxed e-con e-parent\" data-id=\"d448955\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/final.16-9-gls_trailer_30sec-_v3-720p.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-532c3086 light e-flex e-con-boxed e-con e-parent\" data-id=\"532c3086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ddb876f e-con-full e-flex e-con e-child\" data-id=\"3ddb876f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63bee6f3 elementor-widget elementor-widget-heading\" data-id=\"63bee6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-292d5395 elementor-widget elementor-widget-heading\" data-id=\"292d5395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GLS goes all in and takes on influencer marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee96e40 elementor-widget elementor-widget-text-editor\" data-id=\"2ee96e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How do you stand out and get noticed in the transport and logistics industry?<br>Our answer for GLS was an influencer marketing strategy.<\/p><p>It requires the courage to challenge what already exists and find new angles when promoting parcel delivery as a service. That is why we developed the campaign \u201cThe GLS Mission\u201d, in which three influencers \u2013 Emil Kondrup, Mette Marie Lei Lange and Tobias Hamann \u2013 competed to see who could most successfully transport a parcel from A to B for the same amount it costs with GLS. <\/p><p>The result was an in-house produced, 18-minute hero film, and the campaign also includes short teasers featuring each of the influencers. The campaign has generated just under one million views and reached 730,200 unique users.<\/p><p>This was the first time GLS Denmark had tried its hand at influencer marketing. But when our clients venture into unfamiliar territory, we guide them every step of the way. At the same time, while it was a major step for GLS, it was an exciting assignment for us, as the campaign drew on resources from across the agency \u2013 from our creative campaign developers to film experts and influencer marketing specialists.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fecf04d e-con-full e-flex e-con e-child\" data-id=\"fecf04d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6d6d6 elementor-widget elementor-widget-heading\" data-id=\"9e6d6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d203aca e-con-full e-flex e-con e-child\" data-id=\"d203aca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60960daa e-con-full e-flex e-con e-child\" data-id=\"60960daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a190aa0 elementor-widget elementor-widget-shortcode\" data-id=\"a190aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Movie<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">SoMe content<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Campaign<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Content creation<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Influencer marketing<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Idea development<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93d37b5 e-flex e-con-boxed e-con e-parent\" data-id=\"93d37b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7865dbe elementor-widget elementor-widget-heading\" data-id=\"7865dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The full 18-minute video<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ae84e elementor-widget elementor-widget-video\" data-id=\"97ae84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1018634947?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=6c43543e1b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1cfd8f e-con-full e-flex e-con e-parent\" data-id=\"f1cfd8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb5d84b e-con-full e-flex e-con e-child\" data-id=\"cb5d84b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-315ae41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"315ae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb7398 e-flex e-con-boxed e-con e-child\" data-id=\"3fb7398\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbf45a elementor-widget elementor-widget-heading\" data-id=\"ddbf45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More cases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56ee996 e-flex e-con-boxed e-con e-child\" data-id=\"56ee996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d391de elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"7d391de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:11266,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26843 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26843 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/Still_1-Large.jpeg\");}<\/style><style id=\"loop-11266\">.elementor-11266 .elementor-element.elementor-element-323a2e2{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-11266 .elementor-element.elementor-element-7523eaa{--display:flex;--min-height:30vh;}.elementor-11266 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .elementor-11266 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-11266 .elementor-element.elementor-element-7523eaa.e-con:hover{--e-con-transform-scale:1.05;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26843 post-26843 cases type-cases status-publish has-post-thumbnail hentry services-movie services-idea-development services-script services-graphic-design services-illustration services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/a-world-of-food-and-opportunities\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A world of food and opportunities<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26810 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26810 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/verka.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26810 post-26810 cases type-cases status-publish has-post-thumbnail hentry services-tone-of-voice services-brand-identity services-webdesign services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Architecture at the heart of a new, strong company<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27139 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27139 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/mh_hero.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27139 post-27139 cases type-cases status-publish has-post-thumbnail hentry services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change services-graphic-production services-core-narrative services-tone-of-voice services-brand-identity services-webdesign\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/maendenes-hjem-website\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M\u00e6ndenes Hjem Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27254 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27254 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/cover-750x750-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27254 post-27254 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-press-and-social-media services-photo services-graphic-design services-illustration services-text-composition services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/the-danish-safety-technology-authority-fireworks-campaign\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Danish Safety Technology Authority: Fireworks campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27193 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27193 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/11\/Andelskassen_brandidentitet.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27193 post-27193 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-brand-platform services-core-narrative services-tone-of-voice services-brand-identity services-visuel-identitet services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/new-brand-identity-for-andelskassen\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">New brand identity for Andelskassen\u200b<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27235 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27235 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/09\/Sundhed.dk_frame_5.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27235 post-27235 cases type-cases status-publish has-post-thumbnail hentry services-campaign services-photo services-layout services-art-direction-da services-movie services-production-and-activation services-graphic-production services-idea-development services-script services-press-and-social-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/campaign-always-with-you\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Campaign: Always with you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27226 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27226 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/08\/7-Eleven.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27226 post-27226 cases type-cases status-publish has-post-thumbnail hentry services-some-content services-idea-development services-campaign services-layout services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/7-eleven\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">7-Eleven<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27179 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27179 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/06\/Power-awards.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27179 post-27179 cases type-cases status-publish has-post-thumbnail hentry services-photo services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/power-and-friday-win-gold-silver-and-bronze\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">POWER and FRIDAY win gold, silver and bronze<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27245 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27245 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/01\/RedBarnet_Featured-Image-1040x1240px.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27245 post-27245 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/save-the-children-denmark\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Save the Children Denmark<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27214 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27214 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/12\/gls_featured_logo.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27214 post-27214 cases type-cases status-publish has-post-thumbnail hentry services-production-and-activation services-movie services-some-content services-campaign services-content-creation-da services-influencer-marketing services-idea-development\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/gls\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">GLS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 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answer for GLS was an influencer marketing strategy. It requires the courage to challenge what already exists and find new angles when promoting parcel delivery as a service. That is why [&hellip;]<\/p>\n","protected":false},"featured_media":27217,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"services":[1203,1204,1206,1214,1233,1236,1240],"class_list":["post-27214","cases","type-cases","status-publish","has-post-thumbnail","hentry","services-production-and-activation","services-movie","services-some-content","services-campaign","services-content-creation-da","services-influencer-marketing","services-idea-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GLS - FRIDAY P\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/cases\/gls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLS - FRIDAY P\/S\" \/>\n<meta property=\"og:description\" content=\"GLS GLS goes all in and takes on influencer marketing How do you stand out and get noticed in the transport and logistics industry?Our answer for GLS was an influencer marketing strategy. It requires the courage to challenge what already exists and find new angles when promoting parcel delivery as a service. 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