{"id":27828,"date":"2026-09-15T11:48:37","date_gmt":"2026-09-15T09:48:37","guid":{"rendered":"https:\/\/fday.dk\/?post_type=cases&#038;p=27828"},"modified":"2026-09-16T08:35:22","modified_gmt":"2026-09-16T06:35:22","slug":"architecture-at-the-heart-of-a-new-strong-company-2","status":"publish","type":"cases","link":"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company-2\/","title":{"rendered":"How should a plant-based sausage be branded?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27828\" class=\"elementor elementor-27828 elementor-27827\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d81f4f e-flex e-con-boxed e-con e-parent\" data-id=\"9d81f4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Logo_K1.mp4&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600ec98 light e-flex e-con-boxed e-con e-parent\" data-id=\"600ec98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa8e552 e-con-full e-flex e-con e-child\" data-id=\"fa8e552\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd924e0 elementor-widget elementor-widget-heading\" data-id=\"dd924e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">It's Frank<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504c2ce elementor-widget elementor-widget-heading\" data-id=\"504c2ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How should a plant-based sausage be branded?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6829645 elementor-widget elementor-widget-text-editor\" data-id=\"6829645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unique and distinctive. A brand identity that goes against the trends in the category. No green leaves, no earth tones, no boring design, and no over-the-top \u201csave-the-earth\u201d vibe. Just a hot dog that stands by what it is\u2014in taste, ingredients, and benefits. If you go with the flow and do what the competition does, you risk getting lost in your own category.    <\/p><p>The brand was named \u201cIt\u2019sFrank.\u201d Frank as in \u201csausage\u201d and frank as in \u201chonest and straightforward.\u201d It\u2019s a combination we think fits incredibly well with this small, flavorful sausage that\u2019s set out to capture market share.  <\/p><p>Enjoy your meal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93fee9a e-con-full e-flex e-con e-child\" data-id=\"93fee9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d941e87 elementor-widget elementor-widget-heading\" data-id=\"d941e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">DELIVERABLES<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fb6773 e-con-full e-flex e-con e-child\" data-id=\"1fb6773\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0daeaa0 e-con-full e-flex e-con e-child\" data-id=\"0daeaa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b5fdda elementor-widget elementor-widget-shortcode\" data-id=\"4b5fdda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Strategy and change<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Visuel identitet<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Brand identity<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Tone of voice<\/div><\/li><\/ul><div style=\"width: 35px; border-top: 0px solid #043362;margin:25px 0px;\"><\/div><p class=\"elementor-heading-title elementor-size-default\" style=\"font-weight:700;max-width:220px;margin-bottom: 4px;font-size: 0.9em;\"><div style=\"padding: 0;\" class=\"services-button\">Production and activation<\/div><\/p><ul  class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Illustration<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Graphic design<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Web development<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Graphic production<\/div><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom\"><div style=\"padding: 0;margin-bottom: 4px;font-size: 0.9em;\">Webdesign<\/div><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf96479 e-flex e-con-boxed e-con e-parent\" data-id=\"bf96479\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be7fbcf elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"be7fbcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"2500\" height=\"1667\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1.jpg\" class=\"attachment-full size-full wp-image-27859\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1.jpg 2500w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-300x200.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-1024x683.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-768x512.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-1536x1024.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-2048x1366.jpg 2048w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-1-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e50de e-flex e-con-boxed e-con e-parent\" data-id=\"e5e50de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7666ee8 elementor-widget elementor-widget-video\" data-id=\"7666ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/Typo-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5826aae e-flex e-con-boxed e-con e-parent\" data-id=\"5826aae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79a338f e-con-full e-flex e-con e-child\" data-id=\"79a338f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Mockup3.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-98df9b8 elementor-widget elementor-widget-image\" data-id=\"98df9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"1406\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square.png\" class=\"attachment-full size-full wp-image-27154\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square.png 1250w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-267x300.png 267w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-910x1024.png 910w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-768x864.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a008c80 e-con-full e-flex e-con e-child\" data-id=\"a008c80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Mockup1.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-4291026 elementor-widget elementor-widget-image\" data-id=\"4291026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"1406\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square.png\" class=\"attachment-full size-full wp-image-27154\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square.png 1250w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-267x300.png 267w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-910x1024.png 910w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/fill_square-768x864.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48577d0 e-flex e-con-boxed e-con e-parent\" data-id=\"48577d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0958011 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"0958011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1281\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2.jpg\" class=\"attachment-full size-full wp-image-27865\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2.jpg 1920w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2-300x200.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2-1024x683.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2-768x512.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2-1536x1025.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-2-1320x881.jpg 1320w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02983b2 e-flex e-con-boxed e-con e-parent\" data-id=\"02983b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-568626c elementor-widget elementor-widget-video\" data-id=\"568626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/Illustration.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c2a801 e-flex e-con-boxed e-con e-parent\" data-id=\"9c2a801\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24b8322 e-con-full e-flex e-con e-child\" data-id=\"24b8322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad7a58 elementor-widget elementor-widget-image\" data-id=\"7ad7a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1026\" height=\"1084\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-04.jpg\" class=\"attachment-full size-full wp-image-27872\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-04.jpg 1026w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-04-284x300.jpg 284w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-04-969x1024.jpg 969w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-04-768x811.jpg 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631d9e4 e-con-full e-flex e-con e-child\" data-id=\"631d9e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25ef5c9 elementor-widget elementor-widget-image\" data-id=\"25ef5c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1026\" height=\"1084\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-05.jpg\" class=\"attachment-full size-full wp-image-27873\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-05.jpg 1026w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-05-284x300.jpg 284w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-05-969x1024.jpg 969w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-05-768x811.jpg 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5590afd e-flex e-con-boxed e-con e-parent\" data-id=\"5590afd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae3e11 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"eae3e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"2500\" height=\"1084\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors.jpg\" class=\"attachment-full size-full wp-image-27870\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors.jpg 2500w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-300x130.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-1024x444.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-768x333.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-1536x666.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-2048x888.jpg 2048w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/its-frank-colors-1320x572.jpg 1320w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c14f6b e-flex e-con-boxed e-con e-parent\" data-id=\"8c14f6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bb1abc e-con-full e-flex e-con e-child\" data-id=\"1bb1abc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eee94b5 elementor-widget elementor-widget-image\" data-id=\"eee94b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1026\" height=\"1084\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-02.jpg\" class=\"attachment-full size-full wp-image-27864\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-02.jpg 1026w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-02-284x300.jpg 284w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-02-969x1024.jpg 969w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-02-768x811.jpg 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a67bf e-con-full e-flex e-con e-child\" data-id=\"27a67bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420fc2b elementor-widget elementor-widget-image\" data-id=\"420fc2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1026\" height=\"1084\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-03.jpg\" class=\"attachment-full size-full wp-image-27871\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-03.jpg 1026w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-03-284x300.jpg 284w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-03-969x1024.jpg 969w, https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity-03-768x811.jpg 768w\" sizes=\"auto, (max-width: 1026px) 100vw, 1026px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cd9874 e-con-full e-flex e-con e-parent\" data-id=\"4cd9874\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b3e6ee e-con-full e-flex e-con e-child\" data-id=\"7b3e6ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df1f83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8df1f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a8dd65 e-flex e-con-boxed e-con e-child\" data-id=\"7a8dd65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbdd9e9 elementor-widget elementor-widget-heading\" data-id=\"cbdd9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More cases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89e5755 e-flex e-con-boxed e-con e-child\" data-id=\"89e5755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f7f29 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"61f7f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:11266,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27828 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27828 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/09\/ItsFrank_identity9_udenramme.jpeg\");}<\/style><style id=\"loop-11266\">.elementor-11266 .elementor-element.elementor-element-323a2e2{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-11266 .elementor-element.elementor-element-7523eaa{--display:flex;--min-height:30vh;}.elementor-11266 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .elementor-11266 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-11266 .elementor-element.elementor-element-7523eaa.e-con:hover{--e-con-transform-scale:1.05;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27828 post-27828 cases type-cases status-publish has-post-thumbnail hentry services-strategy-and-change services-production-and-activation services-visuel-identitet services-illustration services-graphic-design services-web-development services-graphic-production services-webdesign services-brand-identity services-tone-of-voice\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">How should a plant-based sausage be branded?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27526 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27526 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/06\/Frame-2.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27526 post-27526 cases type-cases status-publish has-post-thumbnail hentry services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change services-webdesign services-core-narrative services-tone-of-voice services-brand-identity\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/maendenes-hjem-website-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Closer to the target group<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26843 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26843 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/Still_1-Large.jpeg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26843 post-26843 cases type-cases status-publish has-post-thumbnail hentry services-movie services-idea-development services-script services-graphic-design services-illustration services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/a-world-of-food-and-opportunities\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A world of food and opportunities<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-26810 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-26810 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/03\/verka.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-26810 post-26810 cases type-cases status-publish has-post-thumbnail hentry services-tone-of-voice services-brand-identity services-webdesign services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Architecture at the heart of a new, strong company<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27139 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27139 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/mh_hero.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27139 post-27139 cases type-cases status-publish has-post-thumbnail hentry services-graphic-production services-web-development services-graphic-design services-illustration services-visuel-identitet services-production-and-activation services-strategy-and-change services-webdesign services-core-narrative services-tone-of-voice services-brand-identity\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/maendenes-hjem-website\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M\u00e6ndenes Hjem Website<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27254 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27254 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/12\/cover-750x750-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27254 post-27254 cases type-cases status-publish has-post-thumbnail hentry services-photo services-idea-development services-script services-press-and-social-media services-graphic-design services-illustration services-text-composition services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/the-danish-safety-technology-authority-fireworks-campaign\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The Danish Safety Technology Authority: Fireworks campaign<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27193 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27193 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/11\/Andelskassen_brandidentitet.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27193 post-27193 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-brand-platform services-core-narrative services-tone-of-voice services-brand-identity services-visuel-identitet services-strategy-and-change\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/new-brand-identity-for-andelskassen\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">New brand identity for Andelskassen\u200b<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27235 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27235 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/09\/Sundhed.dk_frame_5.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27235 post-27235 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-press-and-social-media services-graphic-production services-campaign services-photo services-layout services-art-direction-da services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/campaign-always-with-you\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Campaign: Always with you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27226 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27226 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/08\/7-Eleven.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27226 post-27226 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-campaign services-layout services-art-direction-da services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/7-eleven\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">7-Eleven<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-11266\">.e-loop-item-27621 .elementor-element.elementor-element-7523eaa:not(.elementor-motion-effects-element-type-background), .e-loop-item-27621 .elementor-element.elementor-element-7523eaa > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2026\/06\/Somenta.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"11266\" class=\"elementor elementor-11266 swiper-slide e-loop-item e-loop-item-27621 post-27621 cases type-cases status-publish has-post-thumbnail hentry services-idea-development services-script services-campaign services-photo services-layout services-some-content services-movie services-production-and-activation\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-323a2e2 e-flex e-con-boxed e-con e-parent\" data-id=\"323a2e2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/fday.dk\/en\/cases\/power-and-friday-win-gold-silver-and-bronze-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7523eaa e-con-full e-transform e-flex e-con e-child\" data-id=\"7523eaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563f56f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"563f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Somenta<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It&#8217;s Frank How should a plant-based sausage be branded? Unique and distinctive. A brand identity that goes against the trends in the category. No green leaves, no earth tones, no boring design, and no over-the-top \u201csave-the-earth\u201d vibe. Just a hot dog that stands by what it is\u2014in taste, ingredients, and benefits. If you go with [&hellip;]<\/p>\n","protected":false},"featured_media":27882,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"services":[1202,1203,1205,1209,1212,1215,1216,1218,1219,1220],"class_list":["post-27828","cases","type-cases","status-publish","has-post-thumbnail","hentry","services-strategy-and-change","services-production-and-activation","services-visuel-identitet","services-illustration","services-graphic-design","services-web-development","services-graphic-production","services-webdesign","services-brand-identity","services-tone-of-voice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How should a plant-based sausage be branded? - FRIDAY P\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/cases\/architecture-at-the-heart-of-a-new-strong-company-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How should a plant-based sausage be branded? - FRIDAY P\/S\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s Frank How should a plant-based sausage be branded? Unique and distinctive. A brand identity that goes against the trends in the category. No green leaves, no earth tones, no boring design, and no over-the-top \u201csave-the-earth\u201d vibe. Just a hot dog that stands by what it is\u2014in taste, ingredients, and benefits. 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