{"id":26485,"date":"2025-12-01T15:05:20","date_gmt":"2025-12-01T14:05:20","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/strategy\/"},"modified":"2026-03-19T10:33:50","modified_gmt":"2026-03-19T09:33:50","slug":"strategy","status":"publish","type":"page","link":"https:\/\/fday.dk\/en\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26485\" class=\"elementor elementor-26485 elementor-26233\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f1e07e dark e-flex e-con-boxed e-con e-parent\" data-id=\"70f1e07e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-midnight=\"red\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32d7990e e-con-full e-flex e-con e-child\" data-id=\"32d7990e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f34af02 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5f34af02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/fday.dk\/en\/advisory-services-and-training\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconkrisespil- icon-krisespil-arrow-left-ds\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c381933 elementor-widget elementor-widget-heading\" data-id=\"3c381933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89e655 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4a89e655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Create meaning and direction with a concrete strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e227871 elementor-widget elementor-widget-text-editor\" data-id=\"6e227871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"DA\">A strategy must be rooted in the organisation\u2019s purpose and create a shared foundation for the decisions, priorities, and actions that move you forward.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4740f03b e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"4740f03b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59d3bf6a elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"59d3bf6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/NYFINAL_phone_hand_light_blue.json&quot;,&quot;id&quot;:18518,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a034a5c e-flex e-con-boxed e-con e-parent\" data-id=\"1a034a5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-color=\"white\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60e8f8c e-con-full e-flex e-con e-child\" data-id=\"60e8f8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa36fb5 divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aa36fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444f330 elementor-widget elementor-widget-image\" data-id=\"444f330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"358\" height=\"324\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary.png\" class=\"attachment-mailpoet_newsletter_max size-mailpoet_newsletter_max wp-image-26480\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary.png 358w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary-300x272.png 300w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92bfcd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f92bfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We help you clarify your strategic starting point and define a strategy that can be communicated and understood\u2014by all stakeholders. We ask the crucial questions: Where are you now, and where do you want to go? From there, we help develop a concrete strategy you can work from\u2014one that makes it clear what matters most. Everything matters all the time. But when we work with strategy, our work is largely about simplifying and amplifying.      <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd07523 elementor-widget elementor-widget-heading\" data-id=\"cd07523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">S\u00f8ren Skafte Overgaard, Senior Advisor<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a508a divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3a508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b415d3e e-flex e-con-boxed e-con e-parent\" data-id=\"3b415d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-color=\"white\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d8bf23 e-con-full e-flex e-con e-child\" data-id=\"4d8bf23\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25778a9 e-con-full e-flex e-con e-child\" data-id=\"25778a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f887b24 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f887b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A strong strategy is not static. It is a living foundation that brings purpose, direction, and action together. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5688e6b divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5688e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d7832d e-con-full e-flex e-con e-child\" data-id=\"4d7832d\" data-element_type=\"container\" data-e-type=\"container\" data-midnight=\"white\">\n\t\t<div class=\"elementor-element elementor-element-6bd4e1c1 e-con-full e-flex e-con e-child\" data-id=\"6bd4e1c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-296602fa e-con-full e-flex e-con e-child\" data-id=\"296602fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:100,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-5ef261e e-con-full e-flex e-con e-child\" data-id=\"5ef261e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98efdbf elementor-widget elementor-widget-heading\" data-id=\"98efdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 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.elementor-heading-title{font-size:14px;}}@media(min-width:768px){.elementor-292 .elementor-element.elementor-element-b3d2a6a{--content-width:100%;}}\/* Start custom CSS for heading, class: .elementor-element-eb2cb57 *\/.name-tag {\n    height: 0;\n    width: 0;\n    overflow: visible;\n    white-space: nowrap;\n}\n\n.e-con-inner, .team-image {\n    position:relative;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-e9973aa *\/.elementor-292 .elementor-element.elementor-element-e9973aa, .relative {\n    position: relative;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"292\" class=\"elementor elementor-292 e-loop-item e-loop-item-26766 post-26766 employers type-employers status-publish has-post-thumbnail hentry titles-senior-advisor\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-e9973aa e-con-full e-flex roedgivere relative e-con e-parent\" data-id=\"e9973aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-b3d2a6a team-image e-flex e-con-boxed e-con e-child\" data-id=\"b3d2a6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" href=\"https:\/\/fday.dk\/en\/radgivere\/soeren-skafte-overgaard\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2cb57 name-tag elementor-absolute e-transform elementor-widget elementor-widget-heading\" data-id=\"eb2cb57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00f8ren Skafte Overgaard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-727413b e-flex e-con-boxed e-con e-child\" data-id=\"727413b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebc0f5 elementor-widget elementor-widget-heading\" data-id=\"2ebc0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">S\u00f8ren Skafte Overgaard<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125a00f elementor-widget elementor-widget-heading\" data-id=\"125a00f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Senior Advisor<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8100981 elementor-widget elementor-widget-heading\" data-id=\"8100981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">skafte@fday.dk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffd67d elementor-widget elementor-widget-heading\" data-id=\"8ffd67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:+4526871355\">+45 2687 1355<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b4545 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e4b4545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4407277 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4407277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">When the foundation is clear, communication, culture, and leadership can move in step. Contact <a href=\"mailto:skafte@fday.dk\"><span style=\"text-decoration: underline;\">S\u00f8ren<\/span><\/a> if you need support with your strategy work. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ae0ee95 e-con-full e-flex e-con e-child\" data-id=\"4ae0ee95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45798106 e-flex e-con-boxed e-con e-child\" data-id=\"45798106\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d80f9a e-con-full e-flex e-con e-child\" data-id=\"8d80f9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab3dc4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4ab3dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"DA\">A clear strategy must set the direction for development\u2014not merely describe it. It <\/span>makes it clear what matters most, and why. It enables you to make choices, align the organisation, and allocate resources where they make the greatest difference. <\/p><p style=\"font-weight: 400;\"><strong>Strategy as a process<br><\/strong>Change does not happen by itself. Strategic change requires leadership focus, insight, and involvement. A strategy process with FRIDAY is built on analysis, engagement, and a shared understanding.  <strong><br><\/strong><\/p><p style=\"font-weight: 400;\">We help create the strategic foundation, develop the process, and translate the strategy into action and communication. Also when the strategy has already been formulated\u2014but needs to be translated so it makes sense within the organisation. <\/p><p style=\"font-weight: 400;\"><strong>A different approach to strategy<br><\/strong>We do not come from the management consulting firms. We come from communication, branding, journalism, and politics. <strong><br><\/strong><\/p><p><span style=\"font-weight: 400;\">That is why we work with strategies that can be felt and understood. We are strong in processes, facilitation, and engagement. We build bridges between stakeholders, ensure ownership, and develop strategies that can be communicated and create direction in practice.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ae128 e-transform elementor-widget elementor-widget-menu-anchor\" data-id=\"60ae128\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-150,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"principles\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432246ef animated-slow elementor-widget elementor-widget-heading\" data-id=\"432246ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our principles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575c7b3b elementor-widget elementor-widget-text-editor\" data-id=\"575c7b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Use stakeholder analysis strategically<br><\/strong>A strategy process begins with understanding the context. In-depth interviews and analyses provide insights that reveal both opportunities and challenges. This is where the strategy finds its true anchoring.  <\/p><p style=\"font-weight: 400;\"><strong>Build on what works<br><\/strong>New buzzwords appear all the time. But strong strategies are built on clear models and familiar frameworks. We take our point of departure in what already works in your organisation\u2014so energy is spent on the substance, not the form.  <\/p><p style=\"font-weight: 400;\"><strong>Think like designers<br><\/strong>We use design thinking as a method: open, inclusive, and experimental. We share analyses and hypotheses early, invite dialogue, and adjust along the way. This creates both quality and ownership\u2014and ensures the strategy is shaped collectively.  <\/p><p style=\"font-weight: 400;\"><strong>Make the strategy visible<br><\/strong>A strategy must be seen, felt, and remembered. It must have a language and an expression that lives. Through visual devices, film, and communication, the strategy becomes a shared point of reference\u2014something you return to because it makes sense.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae7a751 e-con-full e-flex e-con e-child\" data-id=\"ae7a751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3accc1 elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b3accc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d68f5 e-transform elementor-widget elementor-widget-menu-anchor\" data-id=\"45d68f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-150,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"services\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a03557 animated-slow elementor-widget elementor-widget-heading\" data-id=\"8a03557\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3499f67 elementor-widget elementor-widget-text-editor\" data-id=\"3499f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Stakeholder analyses<br><\/strong>We develop strategic stakeholder analyses that map relationships, influence, and expectations. This provides a clear situational picture\u2014and shows where it is most important to focus. <\/p><p style=\"font-weight: 400;\"><strong>Reputation analyses<br><\/strong>We examine how the outside world sees you\u2014among customers, employees, and the media. A shared understanding of your reputation provides the basis for how you can strengthen your position and communication. <\/p><p style=\"font-weight: 400;\"><strong>Strategy process<br><\/strong>The strategy is the organisation\u2019s governing document\u2014the board\u2019s mandate to management and the organisation. We facilitate processes that bring insight, ambition, and action together. The result is a strategy that is focused, meaningful, and motivating.  <\/p><p style=\"font-weight: 400;\"><strong>Strategic foundation<br><\/strong>We help formulate purpose, mission, vision, and values. A solid foundation that holds when the world changes. When the core is clear, the strategy can evolve without losing direction.  <\/p><p style=\"font-weight: 400;\"><strong>Strategy communication<br><\/strong>A strategy only has impact when it is understood and felt. We help articulate the strategic narrative so it becomes vivid and relevant\u2014for leadership, employees, and the outside world. <\/p><p style=\"font-weight: 400;\"><strong>Strategy rollout<br><\/strong>Bringing the strategy to life takes more than a plan. It requires communication, repetition, and engagement. We help stage the strategy through meetings, film, training, and visual formats\u2014so everyone can see themselves in the direction.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37d8f092 e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"37d8f092\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:50,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47849d8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47849d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157600e8 divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"157600e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6072715 e-con-full e-flex e-con e-child\" data-id=\"6072715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e7435 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"35e7435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A strategy is an analysis and a plan. But for it to succeed, it must be seen as a product that needs to be sold both internally and externally. It must be attractive. That is why it must be brought to life\u2014visually and linguistically.   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d59b9 elementor-widget elementor-widget-heading\" data-id=\"d5d59b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Jacob Godtkj\u00e6r, Partner and Head of Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6580d16 divider-element elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6580d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>strategy Create meaning and direction with a concrete strategy A strategy must be rooted in the organisation\u2019s purpose and create a shared foundation for the decisions, priorities, and actions that move you forward. We help you clarify your strategic starting point and define a strategy that can be communicated and understood\u2014by all stakeholders. We ask [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"page-cats":[1177],"class_list":["post-26485","page","type-page","status-publish","hentry","page-cats-ydelser"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - FRIDAY P\/S<\/title>\n<meta name=\"description\" content=\"FRIDAY develops communication strategies that set direction, strengthen the brand, and ensure clear, effective, and ambitious communication across channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - 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