{"id":26630,"date":"2025-11-10T14:03:08","date_gmt":"2025-11-10T13:03:08","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/copywriting\/"},"modified":"2026-03-19T12:46:48","modified_gmt":"2026-03-19T11:46:48","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/fday.dk\/en\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26630\" class=\"elementor elementor-26630 elementor-25978\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c04242 dark e-flex e-con-boxed e-con e-parent\" data-id=\"57c04242\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-midnight=\"red\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e4dc63a e-con-full e-flex e-con e-child\" data-id=\"5e4dc63a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf5b384 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3bf5b384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/fday.dk\/en\/advisory-services-and-training\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"iconkrisespil- icon-krisespil-arrow-left-ds\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d0b71e elementor-widget elementor-widget-heading\" data-id=\"50d0b71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Copywriting<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57960e69 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"57960e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Words that work for you<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346c7304 elementor-widget elementor-widget-text-editor\" data-id=\"346c7304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span lang=\"DA\">Well-written text does more than just convey a message. It is understood, creates trust and leads to action. <\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60b50317 e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"60b50317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2ff7d5 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"1f2ff7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/NYFINAL_phone_hand_light_blue.json&quot;,&quot;id&quot;:18518,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebd57a4 e-flex e-con-boxed e-con e-parent\" data-id=\"ebd57a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-color=\"white\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb4086 elementor-widget elementor-widget-image\" data-id=\"8eb4086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-1024x683.jpg\" class=\"attachment-large size-large wp-image-26631\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-1024x683.jpg 1024w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-300x200.jpg 300w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-768x512.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-1536x1024.jpg 1536w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/06\/IMGL2259-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194d12c elementor-widget elementor-widget-heading\" data-id=\"194d12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear, well-written, and targeted copy can elevate everything from campaigns to internal communication. We help you put words to your brand and create coherence in your messaging\u2014regardless of channel. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b72e211 e-flex e-con-boxed e-con e-parent\" data-id=\"b72e211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-color=\"white\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f0a6b53 e-con-full e-flex e-con e-child\" data-id=\"1f0a6b53\" data-element_type=\"container\" data-e-type=\"container\" data-midnight=\"white\">\n\t\t<div class=\"elementor-element elementor-element-52c252d1 e-con-full e-flex e-con e-child\" data-id=\"52c252d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fbe8626 e-con-full e-flex e-con e-child\" data-id=\"fbe8626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0157759 e-con-full e-flex e-con e-child\" data-id=\"0157759\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d385347 elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d385347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">contact<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d9ade elementor-grid-1 elementor-widget__width-inherit elementor-grid-tablet-1 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"85d9ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:292,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-292\">.e-loop-item-26801 .elementor-element.elementor-element-b3d2a6a:not(.elementor-motion-effects-element-type-background), .e-loop-item-26801 .elementor-element.elementor-element-b3d2a6a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-0020.jpg\");}<\/style><style id=\"loop-292\">.elementor-292 .elementor-element.elementor-element-e9973aa{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-292 .elementor-element.elementor-element-b3d2a6a{--display:flex;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0%;--padding-bottom:150%;--padding-left:0%;--padding-right:0%;}.elementor-292 .elementor-element.elementor-element-b3d2a6a:not(.elementor-motion-effects-element-type-background), 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0px;padding:0px 0px 0px 0px;}.elementor-292 .elementor-element.elementor-element-8100981 .elementor-heading-title{text-decoration:none;color:var( --e-global-color-2f7e601 );}.elementor-292 .elementor-element.elementor-element-8ffd67d .elementor-heading-title{text-decoration:none;line-height:6px;color:var( --e-global-color-2f7e601 );}.elementor-292 .elementor-element.elementor-element-8ffd67d > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}@media(max-width:1024px){.elementor-292 .elementor-element.elementor-element-eb2cb57 .elementor-heading-title{font-size:24px;}.elementor-292 .elementor-element.elementor-element-2ebc0f5 .elementor-heading-title{font-size:16px;}.elementor-292 .elementor-element.elementor-element-125a00f .elementor-heading-title{font-size:16px;}.elementor-292 .elementor-element.elementor-element-8100981 .elementor-heading-title{font-size:16px;}.elementor-292 .elementor-element.elementor-element-8ffd67d .elementor-heading-title{font-size:16px;}}@media(max-width:767px){.elementor-292 .elementor-element.elementor-element-e9973aa{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-292 .elementor-element.elementor-element-b3d2a6a{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0%;--padding-bottom:150%;--padding-left:0%;--padding-right:0%;}.elementor-292 .elementor-element.elementor-element-eb2cb57 .elementor-heading-title{font-size:36px;}.elementor-292 .elementor-element.elementor-element-2ebc0f5 .elementor-heading-title{font-size:14px;}.elementor-292 .elementor-element.elementor-element-125a00f .elementor-heading-title{font-size:14px;}.elementor-292 .elementor-element.elementor-element-8100981 .elementor-heading-title{font-size:14px;}.elementor-292 .elementor-element.elementor-element-8ffd67d .elementor-heading-title{font-size:14px;}}@media(min-width:768px){.elementor-292 .elementor-element.elementor-element-b3d2a6a{--content-width:100%;}}\/* Start custom CSS for heading, class: .elementor-element-eb2cb57 *\/.name-tag {\n    height: 0;\n    width: 0;\n    overflow: visible;\n    white-space: nowrap;\n}\n\n.e-con-inner, .team-image {\n    position:relative;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-e9973aa *\/.elementor-292 .elementor-element.elementor-element-e9973aa, .relative {\n    position: relative;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"292\" class=\"elementor elementor-292 e-loop-item e-loop-item-26801 post-26801 employers type-employers status-publish has-post-thumbnail hentry titles-senior-advisor\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-e9973aa e-con-full e-flex roedgivere relative e-con e-parent\" data-id=\"e9973aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-b3d2a6a team-image e-flex e-con-boxed e-con e-child\" data-id=\"b3d2a6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" href=\"https:\/\/fday.dk\/en\/radgivere\/karsten-keinicke\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2cb57 name-tag elementor-absolute e-transform elementor-widget elementor-widget-heading\" data-id=\"eb2cb57\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Karsten Keinicke<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-727413b e-flex e-con-boxed e-con e-child\" data-id=\"727413b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebc0f5 elementor-widget elementor-widget-heading\" data-id=\"2ebc0f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Karsten Keinicke<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125a00f elementor-widget elementor-widget-heading\" data-id=\"125a00f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Senior Advisor<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8100981 elementor-widget elementor-widget-heading\" data-id=\"8100981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">karsten@fday.dk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ffd67d elementor-widget elementor-widget-heading\" data-id=\"8ffd67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:+4560830230\">+45 6083 0230<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3197130 elementor-widget-tablet__width-inherit elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3197130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7fee1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9c7fee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWrite to <a href=\"mailto:karsten@fday.dk\"><span style=\"text-decoration: underline;\">Karsten<\/span>, <\/a>if you would like to learn more about sustainability communication.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a3debbf e-con-full e-flex e-con e-child\" data-id=\"6a3debbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-167818cc e-flex e-con-boxed e-con e-child\" data-id=\"167818cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6c19df elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a6c19df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420be8c0 e-flex e-con-boxed e-con e-child\" data-id=\"420be8c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6319f7 elementor-widget elementor-widget-text-editor\" data-id=\"a6319f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Copywriting is not about embellishment and clever turns of phrase, but about precision. About knowing the audience and understanding how to get people to respond\u2014whether that means shifting an attitude, making a (purchase) decision, or doing something else concrete. <\/p><p style=\"font-weight: 400;\">At FRIDAY, we write copy that balances the creative with the strategic\u2014where idea and purpose align, and where tone and message match your voice in the world. We find the words that sound like you\u2014and that make the audience keep reading, click, buy, share, or simply remember you.  <\/p><p style=\"font-weight: 400;\">And while we are on the subject of \u201cyour voice\u201d\u2014good copy requires insight. That is why we take the time to understand who you are and how you speak, so the communication lands correctly\u2014in both form and voice. That is how copy delivers impact.  <\/p><p style=\"font-weight: 400;\">We handle everything from press releases and campaign copy to annual reports and web content\u2014and we do so with an eye for coherence, relevance, and an individual Tone of Voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3562c32 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3562c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6f248a e-transform elementor-widget__width-inherit elementor-widget elementor-widget-menu-anchor\" data-id=\"4d6f248a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-150,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ydelser\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7203cc animated-slow elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4c7203cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some of the services we offer include ...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b0137 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"24b0137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Tone of Voice<br><\/strong>We help you define and document your linguistic identity\u2014how you sound\u2014so you communicate consistently and recognisably across channels.<\/p><p style=\"font-weight: 400;\"><strong>Press releases<br><\/strong>We write and edit press releases that capture journalists\u2019 and readers\u2019 attention.<\/p><p style=\"font-weight: 400;\"><strong>Copy development<br><\/strong>From idea to finished text\u2014we help with everything from articles and brochures to web and newsletters.<\/p><p style=\"font-weight: 400;\"><strong>Creative copywriting<br><\/strong>We develop concepts, payoffs, and campaign copy that strengthen your brand and make the message stand out.<\/p><p style=\"font-weight: 400;\"><strong>SEO optimisation<br><\/strong>We write SEO-optimised web copy that can be found by search engines\u2014and actually understood by people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70c23328 e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"70c23328\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:50,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7615d586 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7615d586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2090266a divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2090266a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e8f8c e-con-full e-flex e-con e-child\" data-id=\"60e8f8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444f330 elementor-widget elementor-widget-image\" data-id=\"444f330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"358\" height=\"324\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary.png\" class=\"attachment-mailpoet_newsletter_max size-mailpoet_newsletter_max wp-image-26480\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary.png 358w, https:\/\/fday.dk\/wp-content\/uploads\/2025\/10\/Citation_primary-300x272.png 300w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92bfcd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f92bfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cGood copy is not the kind that shouts the loudest\u2014but the kind that hits the mark.\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd07523 elementor-widget elementor-widget-heading\" data-id=\"cd07523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Karsten Keinicke, Senior Advisor<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a508a divider-element elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c3a508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Copywriting Words that work for you Well-written text does more than just convey a message. It is understood, creates trust and leads to action. Clear, well-written, and targeted copy can elevate everything from campaigns to internal communication. We help you put words to your brand and create coherence in your messaging\u2014regardless of channel. contact Write [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"page-cats":[1177],"class_list":["post-26630","page","type-page","status-publish","hentry","page-cats-ydelser"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting - FRIDAY P\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting - FRIDAY P\/S\" \/>\n<meta property=\"og:description\" content=\"Copywriting Words that work for you Well-written text does more than just convey a message. It is understood, creates trust and leads to action. Clear, well-written, and targeted copy can elevate everything from campaigns to internal communication. 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