{"id":27431,"date":"2025-11-06T12:03:29","date_gmt":"2025-11-06T11:03:29","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/crisis-communication-in-a-transparent-world-why-the-well-prepared-win\/"},"modified":"2026-03-18T10:33:19","modified_gmt":"2026-03-18T09:33:19","slug":"crisis-communication-in-a-transparent-world-why-the-well-prepared-win","status":"publish","type":"post","link":"https:\/\/fday.dk\/en\/crisis-communication-in-a-transparent-world-why-the-well-prepared-win\/","title":{"rendered":"Crisis communication in a transparent world: Why the well-prepared win"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27431\" class=\"elementor elementor-27431 elementor-26054\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-503253f e-con-full e-flex e-con e-parent\" data-id=\"503253f\" data-element_type=\"container\" data-e-type=\"container\" 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.elementor-element.elementor-element-bc5ce6a{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-02aee80{text-align:center;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"25930\" class=\"elementor elementor-25930 e-loop-item e-loop-item-26799 post-26799 employers type-employers status-publish has-post-thumbnail hentry titles-senior-advisor\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d4d0f20 e-flex e-con-boxed e-con e-parent\" data-id=\"d4d0f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf47b82 e-con-full e-flex e-con e-child\" data-id=\"bf47b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33fbf34 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"33fbf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"207\" height=\"300\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-003-207x300.jpg\" class=\"attachment-medium size-medium wp-image-26800\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-003-207x300.jpg 207w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-003-706x1024.jpg 706w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-003-768x1114.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2024\/10\/MediumNy-medarbejder-003.jpg 1000w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ed5a83 e-con-full e-flex e-con e-child\" data-id=\"8ed5a83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c25f4 elementor-widget elementor-widget-heading\" data-id=\"50c25f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Claus Dithmer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec644a6 elementor-widget elementor-widget-heading\" data-id=\"ec644a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Senior Advisor<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a589503 elementor-widget elementor-widget-heading\" data-id=\"a589503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">dithmer@fday.dk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c247fa elementor-widget elementor-widget-heading\" data-id=\"9c247fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:+4522227454\">+45 2222 7454<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5ce6a e-con-full profil-text e-flex e-con e-child\" data-id=\"bc5ce6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02aee80 elementor-widget elementor-widget-text-editor\" data-id=\"02aee80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tClaus has many years of experience as a strategic executive adviser, specialising in PR, crisis management, branding, identity, reputation and media training. At FRIDAY, he has handled numerous crisis cases, organised press conferences, carried out PR and, among other things, developed stakeholder analyses and branding campaigns for a range of companies and organisations. He is a trained journalist from the Danish School of Media and Journalism.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7f75da elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f7f75da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4394aff8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4394aff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claus Dithmer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0bd3c5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b0bd3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A crisis rarely starts in the press<br><\/strong>It starts in the executive suite. With uncertainty about the facts, unclear roles, overly long decision-making processes, and poor leadership decisions. In a transparent world where employees, customers, stakeholders, and the media act in real time, the question is not whether you will be hit by a crisis, but rather when it will happen.  <\/p><p>Today\u2019s world is transparent. One unhappy customer on social media, one dissatisfied employee who goes to the media, or listeria in a single roll of cold cuts can set the haystack on fire. <\/p><p>The good news is that those who prepare best most often come out stronger on the other side. Because they are well prepared\u2014and because they actually manage the crisis. <\/p><p><strong>Before the crisis: Build credit in the bank<br><\/strong>Relationships are the best insurance against being left exposed when the crisis hits.  <\/p><p>Therefore, nurture your relationships in peacetime\u2014with employees, key stakeholders, customers, shareholders, members, and the media. Build credibility on your own channels. That way, you build up credit in the bank that will benefit you when the storm truly rages.    <\/p><p>Crises that arise completely unexpectedly, out of the blue, are the exception that proves the rule.  <\/p><p>The rule is that most relevant issues that can turn into crises are already well known within a company or organisation. Therefore, you need strategic preparedness that continuously identifies, analyses, and manages the issues that are most important and most critical to you. What is, in more formal terms, called issues management.    <\/p><p>Know your crisis team and each member\u2019s role, and train your spokespersons. In practice, training and preparation are what make the difference between merely reacting and being in the driver\u2019s seat when the hurricane hits. <\/p><p><b>The leader\u2019s checklist before the crisis hits:<br><\/b>\u2022 Establish a crisis team with clear roles and a single decision-making chain<br>\u2022 Work with risk scenarios <br>\u2022 Media and social media monitoring that can be activated within minutes<br>\u2022 Train your spokespersons and test them in realistic simulations.<\/p><p><strong>During the crisis: Speed + facts = credibility<\/strong><br>In the first hours of a crisis, the narrative takes shape\u2014and this is often where it is decided how you come out on the other side. In the order listed, you must work through this list\u2014often in a very short time: <\/p><p>1. Establish and\/or activate the crisis team<br>2. Get the facts straight<br>3. Identify key stakeholders<br>4. Define strategy and messages<br>5. Then you are ready to communicate.<\/p><p>Speed without control of the facts creates catastrophic mistakes. Facts without speed create a vacuum, and the pressure rises. Both damage credibility. Consider being proactive. Owning the bad story can significantly shorten the process and, in many cases, turn losses into trust.    <\/p><p><b>Communicate like this:<br><\/b>\u2022 Speak to stakeholders first (employees, customers, shareholders, authorities)<br>\u2022 Be specific about mistakes, responsibility, and action. Drop the clich\u00e9s!<br>\u2022 The same messages internally as externally<br>\u2022 Communicate as frequently as possible. Silence is interpreted as indifference or concealment.  <\/p><p><strong>Avoid the double crisis<\/strong><br>The greatest risk is rarely the incident itself, but the handling of it.  <\/p><p>Denial, silence, victim blaming, or fighting with critical voices can rarely be recommended. The double crisis occurs when the reaction becomes the story. Therefore, make sure to surround yourself with people who dare to ask the uncomfortable questions before employees, stakeholders, and the media do. And take control of the situation.   <\/p><p>Remember Winston Churchill\u2019s famous words: never let a crisis go to waste. A crisis can, in fact, be turned into an opportunity. If you handle the crisis sensibly, show accountability and leadership, you will often come out stronger on the other side.  <\/p><p>After the crisis: From loss of control to cultural change<br>Crisis management does not end when the media storm subsides. <br>This is where perhaps the greatest strategic task begins: What have we learned? How great is the damage to our reputation? Is there trust in leadership? Put down the megaphone and begin quietly with employees and key stakeholders. Trust is good behaviour over time, not slogans. Start internally, show humility, and document progress.     <\/p><p><b>The CEO\u2019s role, short and to the point:<br><\/b>\u2022 <b>Ownership:<\/b> Set direction, take responsibility, show up<br>\u2022 <b>Discipline:<\/b> Stick to the agreed order and decision-making chain<br>\u2022 <b>Integrity:<\/b> Tell the truth early. It always comes out anyway. <\/p><p>The bottom line is that crisis communication is leadership communication.  <br>Preparation before action, clarity under pressure, and calm, strategic rebuilding separate those who survive from those who do not. This is not \u201cPR window dressing\u201d, but strategic risk management that safeguards reputation, relationships, and long-term earnings. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca93aba elementor-widget elementor-widget-button\" data-id=\"ca93aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/11\/FRIDAY_white-paper_Krisekommunikation.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the white paper here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Photo: AI A crisis rarely starts in the pressIt starts in the executive suite. With uncertainty about the facts, unclear roles, overly long decision-making processes, and poor leadership decisions. In a transparent world where employees, customers, stakeholders, and the media act in real time, the question is not whether you will be hit by a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1175],"tags":[],"class_list":["post-27431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crisis communication in a transparent world: Why the well-prepared win - FRIDAY P\/S<\/title>\n<meta name=\"description\" content=\"Crisis communication begins in the executive suite\u2014through preparation, clear roles, and accountability, a crisis can be turned into strength and trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/crisis-communication-in-a-transparent-world-why-the-well-prepared-win\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis communication in a transparent world: Why the well-prepared win - 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