{"id":27439,"date":"2025-07-01T10:46:45","date_gmt":"2025-07-01T08:46:45","guid":{"rendered":"https:\/\/fdaydkdstg.wpenginepowered.com\/good-public-affairs-requires-better-ethics\/"},"modified":"2026-03-18T10:33:32","modified_gmt":"2026-03-18T09:33:32","slug":"good-public-affairs-requires-better-ethics","status":"publish","type":"post","link":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/","title":{"rendered":"Good public affairs requires better ethics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27439\" class=\"elementor elementor-27439 elementor-25635\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-503253f e-con-full e-flex e-con e-parent\" data-id=\"503253f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1000ddc elementor-widget elementor-widget-heading\" data-id=\"1000ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Photo: iStock<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c24f827 e-con-full e-flex e-con e-parent\" data-id=\"1c24f827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-118d0953 e-flex e-con-boxed e-con e-child\" data-id=\"118d0953\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f6c95 elementor-widget__width-initial elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"12f6c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:25930,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-25930\">.elementor-25930 .elementor-element.elementor-element-d4d0f20{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-25930 .elementor-element.elementor-element-bf47b82{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:flex-start;--align-items:flex-start;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-33fbf34 img{width:106px;border-radius:0% 0% 0% 0%;}.elementor-25930 .elementor-element.elementor-element-33fbf34 > .elementor-widget-container{margin:12px 0px -30px 0px;padding:0px 0px 0px 0px;}.elementor-25930 .elementor-element.elementor-element-33fbf34:not( .elementor-widget-image ) .elementor-widget-container, .elementor-25930 .elementor-element.elementor-element-33fbf34.elementor-widget-image .elementor-widget-container img{-webkit-mask-image:url( https:\/\/fday.dk\/wp-content\/plugins\/elementor\/assets\/mask-shapes\/circle.svg );-webkit-mask-size:contain;-webkit-mask-position:top center;-webkit-mask-repeat:no-repeat;}.elementor-25930 .elementor-element.elementor-element-8ed5a83{--display:flex;--min-height:0px;--justify-content:flex-start;--gap:8px 8px;--row-gap:8px;--column-gap:8px;--margin-top:16px;--margin-bottom:24px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-50c25f4{text-align:start;}.elementor-25930 .elementor-element.elementor-element-50c25f4 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:15px;font-weight:600;font-style:normal;color:var( --e-global-color-primary );}.elementor-25930 .elementor-element.elementor-element-50c25f4 > .elementor-widget-container{margin:0px 0px -5px 0px;padding:0px 0px 0px 0px;}.elementor-25930 .elementor-element.elementor-element-ec644a6{text-align:start;}.elementor-25930 .elementor-element.elementor-element-ec644a6 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:15px;font-weight:600;font-style:normal;color:var( --e-global-color-primary );}.elementor-25930 .elementor-element.elementor-element-ec644a6 > .elementor-widget-container{margin:0px 0px -5px 0px;padding:0px 0px 0px 0px;}.elementor-25930 .elementor-element.elementor-element-a589503 .elementor-heading-title{font-size:15px;text-decoration:none;color:var( --e-global-color-2f7e601 );}.elementor-25930 .elementor-element.elementor-element-9c247fa .elementor-heading-title{font-size:15px;text-decoration:none;line-height:6px;color:var( --e-global-color-2f7e601 );}.elementor-25930 .elementor-element.elementor-element-9c247fa > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-25930 .elementor-element.elementor-element-bc5ce6a{--display:flex;}@media(max-width:1024px){.elementor-25930 .elementor-element.elementor-element-50c25f4 .elementor-heading-title{font-size:16px;}.elementor-25930 .elementor-element.elementor-element-ec644a6 .elementor-heading-title{font-size:16px;}.elementor-25930 .elementor-element.elementor-element-a589503 .elementor-heading-title{font-size:16px;}.elementor-25930 .elementor-element.elementor-element-9c247fa .elementor-heading-title{font-size:16px;}}@media(max-width:767px){.elementor-25930 .elementor-element.elementor-element-d4d0f20{--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-bf47b82{--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-33fbf34 img{width:120px;}.elementor-25930 .elementor-element.elementor-element-33fbf34 > .elementor-widget-container{margin:20px 0px -40px 0px;padding:0px 0px 0px 0px;}.elementor-25930 .elementor-element.elementor-element-33fbf34{width:100%;max-width:100%;}.elementor-25930 .elementor-element.elementor-element-33fbf34.elementor-element{--align-self:center;}.elementor-25930 .elementor-element.elementor-element-8ed5a83{--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--align-items:center;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:20px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-50c25f4 .elementor-heading-title{font-size:14px;}.elementor-25930 .elementor-element.elementor-element-ec644a6 .elementor-heading-title{font-size:14px;}.elementor-25930 .elementor-element.elementor-element-a589503 .elementor-heading-title{font-size:14px;}.elementor-25930 .elementor-element.elementor-element-9c247fa .elementor-heading-title{font-size:14px;}.elementor-25930 .elementor-element.elementor-element-bc5ce6a{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-25930 .elementor-element.elementor-element-02aee80{text-align:center;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"25930\" class=\"elementor elementor-25930 e-loop-item e-loop-item-26727 post-26727 employers type-employers status-publish has-post-thumbnail hentry titles-senior-advisor\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-d4d0f20 e-flex e-con-boxed e-con e-parent\" data-id=\"d4d0f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf47b82 e-con-full e-flex e-con e-child\" data-id=\"bf47b82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33fbf34 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"33fbf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"207\" height=\"300\" src=\"https:\/\/fday.dk\/wp-content\/uploads\/2022\/03\/Simon-207x300.jpg\" class=\"attachment-medium size-medium wp-image-26729\" alt=\"\" srcset=\"https:\/\/fday.dk\/wp-content\/uploads\/2022\/03\/Simon-207x300.jpg 207w, https:\/\/fday.dk\/wp-content\/uploads\/2022\/03\/Simon-706x1024.jpg 706w, https:\/\/fday.dk\/wp-content\/uploads\/2022\/03\/Simon-768x1114.jpg 768w, https:\/\/fday.dk\/wp-content\/uploads\/2022\/03\/Simon.jpg 1000w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ed5a83 e-con-full e-flex e-con e-child\" data-id=\"8ed5a83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c25f4 elementor-widget elementor-widget-heading\" data-id=\"50c25f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Simon Fendinge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec644a6 elementor-widget elementor-widget-heading\" data-id=\"ec644a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Senior Advisor<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a589503 elementor-widget elementor-widget-heading\" data-id=\"a589503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">simon@fday.dk<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c247fa elementor-widget elementor-widget-heading\" data-id=\"9c247fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:+4524271844\">+45 2427 1844<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc5ce6a e-con-full profil-text e-flex e-con e-child\" data-id=\"bc5ce6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02aee80 elementor-widget elementor-widget-text-editor\" data-id=\"02aee80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSimon draws on his political background and on-camera experience in Denmark\u2019s leading media to ensure sharp messages that reach the target audience through strong structure, rhetoric and delivery. His background as a former Danish debate champion enables him to identify, develop and challenge messages so they are clear when the microphone goes live. \n\nSimon holds a master\u2019s degree in Finance and Strategic Management from CBS.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72fccf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d72fccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4394aff8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4394aff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Simon Fendinge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0bd3c5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b0bd3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Public Affairs (political advocacy) is a field undergoing rapid development\u2014and that is a good thing, because it plays an important democratic role. But when the Power and Democracy Study 2.0 puts the industry in the spotlight, we can use that clear light to ask ourselves: Are we doing well enough? And can we do better?  <br><br>Public Affairs, which has existed for as long as politics has existed, is fundamentally a benefit to society when we manage it correctly.<br><br>It enables more stakeholders to be heard, extending the democratic shaping of policy to the part of politics that sits outside the thick walls of Christiansborg.<br><br>It gives politicians better conditions for legislating. When the body of regulation has more than tripled since 1990 without more politicians in the Danish Parliament, it is clear that there is enormous pressure for knowledge and precision. That is what we deliver.  <br><br>It gives reality a chance at Christiansborg and builds bridges between those who legislate and those who feel the consequences.<br>And it provides an ongoing dialogue between society and the state. Democracy does not take place only every four years, but continuously, and the PA industry ensures an ongoing dialogue between elected representatives and voters. <br><br>But if we are not to be choked by our own success, both results and processes must be brought further into the light. That benefits everyone\u2014because who would want to keep their strengths in the shadows? <br><br>The Power and Democracy Study points to several things, and the public debate over a number of years points towards some fundamental challenges:<\/p><p><b>Lack of transparency about who you work for<br><\/b>It is important to be transparent in political advocacy so that democracy can see who is influencing it. In the past, it has been a challenge in the industry that actors have hidden in the shadows in their advocacy until cases came to light. At FRIDAY, we are fully transparent towards stakeholders, regardless of type, ensuring the highest possible ethics and credibility and helping to ensure that decisions are made on an informed basis.  <\/p><p><b>Meetings on behalf of clients<br><\/b>In an industry where candidates, politicians and advisers can occupy different roles at the same time, it can be a problem if clients can hire advisers who, in the worst case, are also elected and can take meetings on their behalf. It is not just a screen between the client and the issue; it also happens in an industry where it should not be possible to distinguish between private interests and politicians. At FRIDAY, we do not take meetings on behalf of clients, but provide training in both media and messaging and ensure you have the best possible advice and the best possible materials before, during and after.  <\/p><p><b>Rules for clients<br><\/b>Does everyone have a right to Public Affairs, just as they have a right to a great kitchen? Not with us. An industry depends on backbone and ethics, and not all clients and industries are ones we want to work with. If the industry makes room and grants access to everyone, it becomes the law of the strongest and takes speaking time from those who are most right and gives it to those who are richest (sometimes those two categories are the same). At the same time, it creates greater opportunities for foreign or unethical influence on politics, which in turn creates an opaque democracy for all the citizens looking in from the outside.    <\/p><p>These guidelines and signposts are only possible if the work delivered is good, proper and reasonable\u2014in other words, if it can also withstand public scrutiny. These are the signposts we work by at FRIDAY, and which we hope others will also follow across the rest of the industry. And with transparency as a tool, those who do things properly can also increase credibility and trust\u2014not only for the industry, but for society, citizens and democracy.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7f75da elementor-widget__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f7f75da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Photo: iStock Public Affairs (political advocacy) is a field undergoing rapid development\u2014and that is a good thing, because it plays an important democratic role. But when the Power and Democracy Study 2.0 puts the industry in the spotlight, we can use that clear light to ask ourselves: Are we doing well enough? And can we [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1175],"tags":[],"class_list":["post-27439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commentary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good public affairs requires better ethics - FRIDAY P\/S<\/title>\n<meta name=\"description\" content=\"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good public affairs requires better ethics - FRIDAY P\/S\" \/>\n<meta property=\"og:description\" content=\"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/\" \/>\n<meta property=\"og:site_name\" content=\"FRIDAY P\/S\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-01T08:46:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T09:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martin Lyder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Lyder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/\"},\"author\":{\"name\":\"Martin Lyder\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#\\\/schema\\\/person\\\/01f616d53d06e571162d1c9355438525\"},\"headline\":\"Good public affairs requires better ethics\",\"datePublished\":\"2025-07-01T08:46:45+00:00\",\"dateModified\":\"2026-03-18T09:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/\"},\"wordCount\":657,\"publisher\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Simon.jpg\",\"articleSection\":[\"Commentary\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/\",\"url\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/\",\"name\":\"Good public affairs requires better ethics - FRIDAY P\\\/S\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Simon.jpg\",\"datePublished\":\"2025-07-01T08:46:45+00:00\",\"dateModified\":\"2026-03-18T09:33:32+00:00\",\"description\":\"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Simon.jpg\",\"contentUrl\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Simon.jpg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/good-public-affairs-requires-better-ethics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fday.dk\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good public affairs requires better ethics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fday.dk\\\/en\\\/\",\"name\":\"FRIDAY P\\\/S\",\"description\":\"Vi er betroede r\u00e5dgivere for virksomheder og organisationer.\",\"publisher\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fday.dk\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#organization\",\"name\":\"FRIDAY P\\\/S\",\"alternateName\":\"FRIDAY\",\"url\":\"https:\\\/\\\/fday.dk\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/fday-logo-red.svg\",\"contentUrl\":\"https:\\\/\\\/fday.dk\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/fday-logo-red.svg\",\"width\":792,\"height\":134,\"caption\":\"FRIDAY P\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/friday-&-partners\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fday.dk\\\/en\\\/#\\\/schema\\\/person\\\/01f616d53d06e571162d1c9355438525\",\"name\":\"Martin Lyder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g\",\"caption\":\"Martin Lyder\"},\"url\":\"https:\\\/\\\/fday.dk\\\/en\\\/author\\\/martinfday-dk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Good public affairs requires better ethics - FRIDAY P\/S","description":"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/","og_locale":"en_US","og_type":"article","og_title":"Good public affairs requires better ethics - FRIDAY P\/S","og_description":"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.","og_url":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/","og_site_name":"FRIDAY P\/S","article_published_time":"2025-07-01T08:46:45+00:00","article_modified_time":"2026-03-18T09:33:32+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg","type":"image\/jpeg"}],"author":"Martin Lyder","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Martin Lyder","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#article","isPartOf":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/"},"author":{"name":"Martin Lyder","@id":"https:\/\/fday.dk\/en\/#\/schema\/person\/01f616d53d06e571162d1c9355438525"},"headline":"Good public affairs requires better ethics","datePublished":"2025-07-01T08:46:45+00:00","dateModified":"2026-03-18T09:33:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/"},"wordCount":657,"publisher":{"@id":"https:\/\/fday.dk\/en\/#organization"},"image":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg","articleSection":["Commentary"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/","url":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/","name":"Good public affairs requires better ethics - FRIDAY P\/S","isPartOf":{"@id":"https:\/\/fday.dk\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#primaryimage"},"image":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#primaryimage"},"thumbnailUrl":"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg","datePublished":"2025-07-01T08:46:45+00:00","dateModified":"2026-03-18T09:33:32+00:00","description":"Responsible communication requires more than AI. In a complex world, companies need human intelligence to create credible dialogue.","breadcrumb":{"@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#primaryimage","url":"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg","contentUrl":"https:\/\/fday.dk\/wp-content\/uploads\/2025\/07\/Simon.jpg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/fday.dk\/en\/good-public-affairs-requires-better-ethics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fday.dk\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Good public affairs requires better ethics"}]},{"@type":"WebSite","@id":"https:\/\/fday.dk\/en\/#website","url":"https:\/\/fday.dk\/en\/","name":"FRIDAY P\/S","description":"Vi er betroede r\u00e5dgivere for virksomheder og organisationer.","publisher":{"@id":"https:\/\/fday.dk\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fday.dk\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fday.dk\/en\/#organization","name":"FRIDAY P\/S","alternateName":"FRIDAY","url":"https:\/\/fday.dk\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fday.dk\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fday.dk\/wp-content\/uploads\/2023\/03\/fday-logo-red.svg","contentUrl":"https:\/\/fday.dk\/wp-content\/uploads\/2023\/03\/fday-logo-red.svg","width":792,"height":134,"caption":"FRIDAY P\/S"},"image":{"@id":"https:\/\/fday.dk\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/friday-&-partners\/"]},{"@type":"Person","@id":"https:\/\/fday.dk\/en\/#\/schema\/person\/01f616d53d06e571162d1c9355438525","name":"Martin Lyder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15cabd7261bfbccfd57df521336c6df8457a7b06e049d03bb3713d65d596d4c5?s=96&d=mm&r=g","caption":"Martin Lyder"},"url":"https:\/\/fday.dk\/en\/author\/martinfday-dk\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-24 03:51:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/posts\/27439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/comments?post=27439"}],"version-history":[{"count":0,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/posts\/27439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/media\/27441"}],"wp:attachment":[{"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/media?parent=27439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/categories?post=27439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fday.dk\/en\/wp-json\/wp\/v2\/tags?post=27439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}