Mathilde Augusta has a unique aesthetic sense and is particularly known for her sensory, positive, and creative approach to life. She effortlessly involves her followers in her everyday life and magical moments through daily sensory, casual, artistic, and aesthetically beautiful stories and posts. She does this in a present and intense manner, drawing her followers in and making them feel seen and heard through her profile @mathildeaugustadam.
Mathilde Augusta is a well-known face in the Danish fashion industry, having previously worked in Public Relations for Danish fashion brands. As of her Bachelor in Communication from the Danish School of Media and Journalism, Mathilde has many years of experience in strategic communication, which is reflected in the consistent and credible, personal, transparent, and audience-oriented approach that resonates with her followers on an eye-to-eye level.
Mathilde Augusta grew up and lives in Copenhagen, where she owns a beautiful cooperative apartment in Østerbro, which she personally renovates and decorates in warm, light tones. Mathilde surrounds herself with poetry and art and has a passion for and an eye for colors. She loves mixing new designs with unique and historical vintage finds, creating her very own personal expression.
When not in Copenhagen, Mathilde and her Toy Poodle, Roberta, spend a lot of time at their summer house north of the city. Mathilde values nature, is passionate about organic living, and is committed to sustainability. Her followers are well aware that quality is of great importance to Mathilde, and she rarely compromises on it. This is evident in her choices regarding fashion, home décor, art, and cooking.
It is important to Mathilde Augusta to show that life is not just a perfect picture. She is not afraid to share the more vulnerable sides of life and always manages to turn life’s challenges into something constructive. Her open and positive approach to life inspires her followers, and her genuine, warm, and present demeanor fosters a high level of engagement and interaction. Mathilde focuses on the present moment, and she encourages her followers to do the same.
Mathilde became self-employed in August 2021. Over the past year, her channel has grown exponentially, now reaching over 55,000 followers.
Mathilde has a broad lifestyle platform that is well-suited for collaborations on topics such as fashion, interior design, wellness, slow living, sustainability, health, cooking, baking, culture, travel, and life with dogs, among others.