Whether the goal is to drive change or simply communicate the status quo, we need to sit down and clarify a few things – what, to whom, where, and why? By working closely together, we create the best foundation for developing strategies, brands, and communication that stand out.
Strategy and Internal Communication
Where are we? And where are we headed? These are two crucial questions in strategy work. We assist boards and leadership teams in clarifying their strategic starting point and defining a strategy that can be communicated and understood. This ensures that it doesn’t end up as a document gathering dust but rather becomes the framework for the organisation’s development. Through close and critical dialogue, we identify opportunities and establish strategic focus areas.
But change doesn’t happen on its own. Strategic changes are driven by a clear leadership focus and the meaningful involvement of those responsible for implementation. We help formulate and implement strategies in a way that resonates with the target audience, creating motivation and team spirit. This can range from small group workshops and internal campaigns to global top 100 meetings.
KEY STRENGTHS
Stakeholder Analysis
Reputation Analysis
Strategy Process
Strategy Communication
Strategy Rollout
Brand Strategy and Identity
You know yourselves best, but we can help uncover what’s harder for competitors to copy. Through brand strategy, we’ve helped many companies move from zero to growth, and sometimes even all the way to an acquisition of the company. We develop brands that resonate with your self-perception or perhaps challenge what you had imagined. We create internal pride, clarify your agenda, highlight what drives you, and, just as importantly, make sure you’re easy to recognise when communicating with the outside world, whether verbally, in writing, or visually.
This is an exercise in defining and understanding yourself as a company. It’s not just a marketing exercise, but an all encompassing strategic approach. That’s why we insist that everything we create together is anchored in top management.
KEY STRENGTHS
Brand Platform
Core Narrative
Name
Tagline
Purpose
Mission & Vision
Values
Tone of Voice
Audio Identity
Visual Identity
Communication Strategy
Having a strong communication strategy is essential in a focused and effective communication effort. A well-crafted communication strategy ensures that the right messages reach the right audience, at the right time, through the right channels. Of equal importance is, that the communication strategy plays a crucial role in ensuring that all parts of the organisation work together towards a common goal of clear and cohesive communication.
KEY STRENGTHS
Message Development
Target Audience Identification
Channel Selection
Planning
Measurement
Evaluation
Public affairs
In a constantly changing world where political decisions can have significant consequences for businesses, public affairs consulting is not just important but often critical for a company’s or organisation’s success. Our work involves strategic advisory, risk management, and influencing policy, which is vital for navigating and impacting complex legislative and regulatory environments.
KEY STRENGTHS
Policy Analysis and Consulting
Public Affairs Strategy
Stakeholder Engagement and Relations
Advocacy
Employer branding
As companies compete for customers and work hard to draw attention to their products or services, it has become increasingly crucial for those same companies to win the battle in recruiting and retaining the best talents. Expectations for employers are rising, and employer branding is an effective way to highlight why your company is a great place to work, both internally and externally – if that is the case of course.