Whether the purpose is change or simply a plan for how we communicate what remains unchanged, we need to sit down together and clarify a few things. What, to whom, where, and why? When we work closely together, we create the best conditions for developing strategies, brands, and communication that get noticed.
Where are we? And where are we going? These are two crucial questions in strategic work. We help boards and executive teams clarify their strategic starting point and define a strategy that can be communicated and understood—so it does not become a document left in a drawer, but instead the framework for the organisation’s development. Through close and critical dialogue, we identify options for action and define strategic focus areas.
But change does not happen by itself. Strategically managed change only comes through clear leadership focus and meaningful involvement of those who need to change something. We help formulate and implement strategies so they make sense to the target audience, create motivation, and build team spirit. This can range from workshops in small groups to internal campaigns or global top-100 meetings.
You know yourselves best, but we can help identify what may be a little harder for competitors to copy. Through brand strategy, we have moved many companies from a standstill to growth—and a few times all the way to a sale of the business.
We develop brands that resonate with your self-image—or shift it slightly. Brands that create internal pride and clarify your agenda, what drives you, and make you easy to recognise when you communicate with the outside world—verbally, in writing, and visually. It is an exercise in defining and understanding yourself as a company, and not least an overarching strategic move. That is why we insist that everything we create together is anchored in top management.
Having a strong communication strategy is essential for a focused and effective communication effort. A well-designed communication strategy ensures that the right messages reach the right target audience, at the right time, through the right channels. And just as importantly, the communication strategy is a key factor in ensuring that all parts of the organisation work in the same direction towards a shared goal of clear and coherent communication.
Experience, insight, contacts, and resources. These are the four ingredients that make media relations one of our bestsellers. Many of us are trained journalists or advisers who have worked with the press for many years. We therefore know journalists’ working methods inside out and understand when and how best to reach busy journalists. That also means we know the rules of the media landscape. We can help you reach the right target audience with your message—whether it is in a trade publication, a local newspaper, or a national outlet. It is a wise investment.
In a world that is constantly changing, and where political decisions can have major consequences for business, public affairs advisory services are not only important, but often crucial to a company’s or an organisation’s success. Our work involves strategic advice, risk management, and policy influence, which is vital for navigating—and shaping—complex legislative and regulatory environments.
Digital presence is about creating coherence in everything you do online. When your channels work together—from social media and Google to newsletters and your website—you do not just become visible, but relevant.
We help you understand your target audience’s digital behaviour and develop a strategy that hits the mark across channels, formats, and touchpoints, where all channels—from social media and Google to newsletters and SEO—work together to make your communication more effective and relevant.
Sustainability communication is not about saying what sounds good, but about saying the right thing. Only what you actually do – and only what can be documented. It sounds simple, but it requires precision and thought.
At FRIDAY, we help you find the language that communicates your efforts without promising too much, without talking it to death – and without tiring your audience. Many of our clients are exactly there: They want to communicate responsibly, but lack the language and structure to do so.