With a strong financial background and a natural flair for numbers, Martin plays a key role in ensuring FRIDAY’s financial overview, structure, and strategic progress. He brings experience from both the advertising and communications industries, and with a background as a bank advisor and an HD(R) degree under his belt, he leads financial management, risk assessment, and business development.
Martin loves Excel and is driven by creating value through data and analysis. When the spreadsheets are closed, football serves as a welcome counterbalance—where the details and tactical nuances of the game are analyzed with the same enthusiasm as a well-crafted balance sheet.