Lars Pedersen

Partner

On Lars’s shoulders you’ll find FRIDAY’s perhaps most convoluted brain, shaped by many years of experience from various professional playgrounds and advertising agencies. He is the creative chief of our FRIDAY house, opening eyes, twisting logos, and giving visual identities meaning, direction, and life, ensuring that the communication is unified – both internally and externally.

Lars is trained as a media graphic designer and has run his own agency.

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