Media training

An honest answer is not enough

An interview is a strategic opportunity for your organisation.

FRIDAY equips spokespersons to seize that opportunity and engage on equal terms with the journalist in the interview situation. Together, we develop clear messages that are not only true and easy to understand, but also serve your organisation’s agenda.

Book a no-obligation conversation

In recent years, FRIDAY has media-trained spokespersons from half of the companies in the C25 index – as well as a wide range of agencies, municipalities and public organisations.

Sune Bjørnvig

Sune Bjørnvig

Partner

sune@fday.dk

+45 2624 7428

You can also contact Sune directly, if you would like to hear more about our different training programmes.

How FRIDAY delivers media training

FRIDAY has media-trained more than 1,000 top executives, leaders and specialists to deliver strong, strategic messages under pressure.
We combine:
  • Briefings on the role of the spokesperson and journalists’ working methods.
  • Techniques for effective preparation and handling of the interview situation itself.
  • Interview training that reflects the reality you face as a spokesperson.
There is no gap between the media training and spokespersons’ day-to-day work. What you learn in the training is exactly what you need to do once the training is over.

FRIDAY’s approach to media training

Insight
We provide you with a clear picture of the spokesperson role and help you recognise your strengths and weaknesses.

Realism
Message development and interview training are based on topics that there is a genuine chance the media will take an interest in.

Adaptation
The training is tailored to your experience – whether you are a new or seasoned spokesperson.

Psychological safety
The media training takes place in a safe learning environment where you are challenged, make mistakes, receive feedback and try again.

Feedback
You receive constructive feedback so that your messages, structure and delivery all point in the same direction.

Book a no-obligation conversation

FRIDAY’s media trainers

Louise Stenstrup

Partner and Head of Public Affairs

louise@fday.dk

+45 2670 3774

Louise Stenstrup is one of the country’s most seasoned media and communications advisers. She trains executives and spokespeople to ensure their messages gain traction in the media and politically. She also trains experts, professionals, and researchers so that their knowledge is communicated effectively and helps shape the public agenda. Louise holds an MSc in Anthropology and a Diploma in Strategic Communication from the Danish School of Media and Journalism.

Simon Fendinge

Senior Advisor

simon@fday.dk

+45 2427 1844

Simon draws on his political background and on-camera experience in Denmark’s leading media to ensure sharp messages that reach the target audience through strong structure, rhetoric and delivery. His background as a former Danish debate champion enables him to identify, develop and challenge messages so they are clear when the microphone goes live. Simon holds a master’s degree in Finance and Strategic Management from CBS.

Lars Bo Kirk

Co-CEO and partner

lars@fday.dk

+45 4054 4340

Lars Bo is an expert in strategic communications advisory services and crisis communication. He is often senior executives’ right-hand man when crises need to be managed internally and externally. He has equipped a wide range of organisations to stand strong in the media and can also take on the role of spokesperson for organisations and companies. Lars is a trained journalist from the Danish School of Media and Journalism.

Mikael Baden

Co-CEO and partner

mikael@fday.dk

+45 2826 9820

Since 2007, Mikael has advised senior executives on communication. Building on his journalistic background and many years of experience in newsrooms and agencies, Mikael Baden is now one of the country’s most experienced media and messaging trainers. He equips spokespersons with strong messages – and holds up reality in front of the organisation’s decision-makers. Mikael holds a degree in journalism from the Danish School of Media and Journalism.

Pernille Helledie Isaksen

Senior Advisor

pernille@fday.dk

+45 2677 4086

Pernille brings more than 15 years of experience in press and communications advisory. Before becoming part of FRIDAY, she has coached spokespeople in the country’s largest municipality, at Local Government Denmark (KL) and at Realdania. She therefore navigates confidently and with ease in both small and large, complex organisations. Pernille is a trained journalist from the Danish School of Media and Journalism.

Sune Bjørnvig

Partner

sune@fday.dk

+45 2624 7428

Sune advises senior executives in some of the country’s largest companies on leadership, crisis management, positioning and personal communication. Over the years, he has delivered media training to more than a thousand spokespersons from over fifty countries. Sune has a background as a director and holds an MSc in Political Science from the University of Copenhagen.

Mads Haukrogh

Partner and Head of Film

mads@fday.dk

+45 2533 3736

Mads has 15 years of experience as an adviser and a strong journalistic background as a TV reporter and video journalist. In addition to being a core member of FRIDAY’s team of media and messaging trainers, he specialises in developing and delivering TV commercials, SoMe videos and podcasts. He holds a degree in journalism from the University of Southern Denmark and is currently based in both Copenhagen and Jutland.

Are you ready to elevate your presentations in a safe setting, with plenty of practice in front of the camera?

Get in touch with us today and let us develop clear messages that stand out and are delivered with impact. We work with both individuals and small teams, and we are also happy to welcome your internal advisers into the process. We promise you will remember the training long after it is over.

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