Every year, more than 200 bills are introduced in Denmark alone, and since the 1990s, the volume of legislation has tripled. Both in Denmark and in the EU, legislation is being enacted at an unprecedented rate. It can be difficult for both businesses and organizations to cut through the noise and navigate the ever-changing landscape of legislation. And it is particularly difficult to ensure that decisions are based on accurate information.
The ability to understand and influence agendas—both politically and in the media—has therefore never been more important. Because if you don’t help shape your own agenda, someone else will.
At FRIDAY, we understand political thinking and can connect it to your need for change. Our approach is strategic: we delve into technically complex material to identify the challenges and get to the heart of the matter—and the messages that will have the greatest impact.
We develop the strategy, build alliances, and determine the messages that will ensure your cause gains political traction and sets the public agenda. With us, you’ll receive strategic and concrete political advice. We understand the political processes in Brussels, at Christiansborg, and in the municipalities, and several of our advisors have backgrounds at Christiansborg, in political parties, or as political strategists. We translate that insight into concrete, targeted public affairs advice that delivers results.
We help you monitor and manage risks so you can influence decisions proactively rather than reactively. We conduct stakeholder analyses so you know what others think. We develop the strategy and messaging so you can act at the right time with points and messages that get heard. We train you to make your case and provide strategic guidance every step of the way, ensuring your efforts make an impact.
We are with you all the way, providing ongoing strategic and hands-on advice throughout the political process. The advice is based on and tailored to your needs. A political process is never static, and the advice must therefore be flexible as well. We train you for political meetings, accompany you, and help you set agendas and get the case covered in the press and more broadly in the public sphere.
