Andelskassen has entered a new strategic period, where one of the central focus areas is to increase awareness, both nationwide and especially in the larger cities. But how do you create attention when you are a “small” bank in a homogeneous market where everyone is making as much noise as possible?

The answer lies in leveraging the strength of being close. Andelskassen is the bank that gets close to its customers. They see them, meet them, and understand them right where they are in life. Because everyone deserves to be seen. By their friends. By the waiter at the restaurant. And not least, by their bank.

We unfolded this message in a nationwide campaign: “You deserve to be seen. Also by your bank.” And to break through the noise barrier, we chose, in collaboration with the media agency, media channels that created a little extra buzz and ensured that the message was truly heard.