At Boozt, you can find clothing, shoes, and accessories for everyday wear – as well as for life’s big events, like weddings. As part of her ambassadorship with Boozt, Laura Schrøder was tasked with promoting and driving sales in the Bridal Wear and Occasion Wear categories – a goal she successfully accomplished.

With an ROI of 8541% – yes, 8541% – this campaign is a prime example of how influencer marketing with a relatively small budget can generate tremendous value when a brand aligns with the right influencer who has access to the right audience and delivers the message with perfect timing. Even though the campaign content itself was neither groundbreaking nor unexpected, the results were remarkable.

The campaign is a classic Instagram sales initiative, with content creator Laura Schrøder, @laulaubaubau, showcasing a selection of outfits from Boozt in one post, one reel, and two story sequences – highlighting options for both brides and partygoers. She also shared a discount code of 25% off purchases over 499 DKK with her followers.