How do you stand out in the crowded transport and logistics industry? Our suggestion for GLS was an influencer marketing strategy.

It requires boldness to challenge conventions and discover fresh perspectives when promoting package delivery as a service. This led to the campaign ‘GLS Missionen’, where three influencers – Emil Kondrup, Mette Marie Lei Lange, and Tobias Hamann – competed to transport a package from A to B within the same cost as GLS.

The campaign included an 18-minute in-house-produced hero film and short teasers featuring each influencer. With nearly a million views and a reach of 730,200 unique users, it was a remarkable success.

It marked GLS Denmark’s first venture into influencer marketing. While a significant step for GLS, it was an exciting challenge for us, utilising resources across the entire agency – from creative campaign developers to film experts and influencer specialists.