Good crisis advisory is about both putting out fires and navigating through them with calm, clarity and decisiveness. We are with you all the way.
Crisis advisory requires experience, sound judgement and nerves of steel. We can help with press preparedness, media training, crisis communication, monitoring of media and social platforms, drafting complaints to the Danish Press Council, and setting up crisis websites. We can move quickly and are easy to reach – also outside normal office hours. That is typically when crises arise.
However, the most effective crisis management begins long before the first headline hits the media and before the shitstorm dominates social media. A strong issues management programme and a well-trained crisis preparedness set-up are the foundation that will help you avoid the crisis – or, alternatively, come through it in a sensible way.
Media training for spokespeople and realistic crisis simulations, such as FRIDAY’s crisis game, give leaders valuable real-world experience. When decisions must be made at speed, it is not theory but experience that makes the difference. We have extensive experience helping our clients with both.
Download the whitepaper on crisis management, including a crisis checklist, here. You can also get a free crisis preparedness check from FRIDAY, so you know where your company stands long before the storm hits.
Before the crisis, we can help you with, among other things: issues management, building a crisis team and crisis preparedness, developing contingency plans, spokesperson training and crisis simulations, stakeholder mapping and relationship building, monitoring traditional and social media, and building credibility on your owned media.
Our crisis advisory is for those in the eye of the storm. When you need an experienced team and help to calm the situation, create clarity and make the right decisions at speed.
When everything is falling apart and the pressure is at its highest, you need experienced crisis advisers by your side. We regularly handle serious crises for and together with our clients. Companies, organisations and individuals have been professionally guided through cases involving everything from shitstorms, cyberattacks and MeToo cases to fraud, accidents, deaths and serious internal conflicts.
We know the process, the reaction patterns and the rules of the game – and how quickly things can spiral out of control.
That is why we offer crisis advisory that is not just about communication, but about action: getting the facts straight, making a plan and ensuring you are as well positioned as possible when everything is on fire. Our seasoned crisis advisers do not flinch when the phone is ringing off the hook with journalists and other stakeholders demanding answers and action here and now.
We can, among other things, provide a 24/7 press hotline, media and social media monitoring, crisis management, media training, organising press conferences and handling Danish Press Council cases.
Many mistakenly believe that crisis management ends when the media lose interest. Nothing could be further from the truth. This is where another major strategic effort begins.
What are the lessons from the crisis? Was the criticism justified? Did we handle it sensibly? How damaged is our reputation? And is there still confidence in management? These are some of the many questions a company and its leadership must ask themselves when, after a crisis, they need to rebuild their reputation and, in many cases, also begin a cultural change.
Trust is rebuilt over time and through action, not slogans. At FRIDAY, we can help you rebuild your reputation and regain your stakeholders’ trust on the other side of the crisis. It is about evaluation, learning and trust. There is also often a need for cultural change in your company or organisation, which we can help you with.
24/7 press hotline
We answer the phone around the clock and ensure that the critical press does not reach voicemail. A professional relationship with the media is important.
Media monitoring
Mistakes happen in every crisis. We monitor both the press and social media – so we can, among other things, spot errors and inaccuracies.
Crisis management
We are used to being part of the crisis management team together with other key advisers – for example lawyers, auditors and technical experts.
Press conferences
We prepare and run press conferences when it best serves the organisation to meet the press collectively in order to save time.
Danish Press Council cases
Everyone is entitled to fair treatment under the rules of good press practice. We help file complaints about the media’s methods when necessary.
Media training
We prepare spokespeople for meeting the press as a critical counterparty. We ensure that the key messages come across sharply and clearly in the media.
