Annual reports can be more than just boring numbers. They are a great opportunity to strengthen your company’s brand—both internally for employees and externally for customers, the media and potential new colleagues. What is your strategy? How do you work with sustainability and corporate responsibility? Why are you such an outstanding company? Your annual report is not just an obligation. It is an opportunity to tell stories.
Not sure how much help you need with your report? Choose the solution that matches your resources and level of ambition—we will ensure a strong end result, no matter where you start.
| Design | Design & Content | Complete | |
|---|---|---|---|
| All you need is a great layout | We help with structure and key messages | We take care of everything | |
| Layout in InDesign | |||
| Development of graphics, infographics and key figures | |||
| Project management | |||
| Preparation for print and digital publication (PDF) | |||
| Proofreading of texts | |||
| Recommendations for message prioritisation and storytelling | |||
| Strategic communication advice on compliance (e.g. ESG requirements), target audiences and channels | |||
| Content development: key messages, interviews, data collection | |||
| Copywriting for the entire report | |||
| Image selection, possibly a photoshoot | |||
| Review and validation | |||
| Production and publishing | |||
| Digital microsite, see next tab | Add-on | Add-on | Add-on |
| Key figures | Key figures and key messages | Complete | |
|---|---|---|---|
| Microsite with headline figures | Site with headline figures and the most important key messages | Digital version of the full annual report | |
| Display of key figures, e.g. as infographics and charts | |||
| Implementation in the company’s visual identity | |||
| Structuring content into sections | |||
| SEO optimisation | |||
| Project management | |||
| Three rounds of proofreading | |||
| Selection and rewriting of key messages and highlights | |||
| Storytelling—e.g. the year in numbers, highlights and key insights | |||
| Integration of video, audio and/or animations | |||
| Content development: interviews, data collection and copywriting | |||
| Image selection, possibly a photoshoot | |||
| Testing and quality assurance across devices (mobile, tablet and desktop) | |||
| Hosting and technical setup | |||
| PDF version for print | Add-on | Add-on | Add-on |
We can produce the entire report from A to Z, but it is entirely up to you what you would like input on.
What should your annual report include beyond the mandatory financial statements, and how should it be structured in the best possible way? These are some of the areas our advisers can help with.
Managing the entire process from concept development to completion, including coordination with internal and external stakeholders such as auditors, management and other parties.
Copywriting and editing texts for the annual report, including the management review, the year in review and the CSR section. Everything is done in close collaboration with you.
A good annual report is strong branding. That is why it should be designed in line with your corporate visual identity and be easy to read and navigate. Our graphic design team can help with that—both as a printed publication and in a digital version.
Development of infographics and visualisations that support data or key messages in the annual report. This may include charts, icons and illustrations, and they can be produced both as static and dynamic elements.
If you want more than a traditional printed report, a digital version is also an option. A living report with animations, video and other dynamic elements that bring it to life and engage the reader.
Get in touch today, and let us create a report together that reflects your unique values and ambitions. We can also help your existing report gain traction on LinkedIn.
