Each year, more than 200 bills are introduced in Denmark alone, and since the 1990s the volume of legislation has tripled. In both Denmark and the EU, legislation is being passed as never before. It can be difficult for both companies and organisations to cut through the noise and navigate shifting legislation—and not least to ensure that decisions are based on the correct foundation.
The ability to understand and influence agendas politically and in the media has therefore never been more important. Because if you are not helping to shape your agenda, someone else will.
At FRIDAY, we understand political thinking and can connect it to your need for change. Our approach is strategic: we immerse ourselves in technically complex material to identify the challenges, get to the core, and pinpoint the messages that can gain traction.
We develop the strategy, build the alliances, and define the messages that ensure your case gains political traction and sets the agenda in the public sphere. With us, you receive strategic and practical political advice. We understand political processes in Brussels, at Christiansborg, and in municipalities, and several of our advisers have backgrounds from Christiansborg, political parties, or as political strategists. We turn that insight into concrete, targeted Public Affairs advice that delivers impact.
We help you monitor and manage risk so you can influence decisions proactively rather than reactively. We conduct stakeholder analyses so you know what others think. We develop the strategy and messages so you can act at the right time, with points and messages that are heard. We train you to present your case and advise you strategically all the way, so your work delivers results.
We are with you all the way, providing ongoing strategic and hands-on advice throughout the political process. The advice is based on and tailored to your needs. A political process is never static, and the advice must therefore be flexible as well. We train you for political meetings, accompany you, and help you set agendas and get the case covered in the press and more broadly in the public sphere.
