Caroline Cecilie Olesen has many years of experience advising Danish and international companies on strategic PR and communications. At FRIDAY, she advises clients ranging from the lifestyle and travel sectors to IT and C25 companies, who particularly benefit from her insight into press and campaign work.
Driven by a strong story, Caroline prefers to spend her time delving into companies’ DNA to uncover the small narratives that can end up becoming big. After all, good news does not have to be new. She turns these stories into products across a wide range of media, including FRIDAY-produced podcasts—sometimes with Caroline herself as host.
Caroline holds a bachelor’s degree in Danish from the University of Copenhagen. In her free time, she writes for an academic trade journal, takes her golden retriever for walks, and sings Christmas songs so loudly that the jingle of bells can be heard from miles away.