Christina has worked with influencer marketing since the industry’s early days and is one of the most prominent figures in the professionalisation of the industry in Denmark. Her work and industry insights are documented, among other things, in two seasons of DR’s TV series Stories for millioner, and she regularly appears as an expert in interviews, research projects, debates and podcasts. In 2025, she was appointed as a member of the Influent Board.
In 2017, Christina founded the influencer agency Confetti CPH, which was acquired by FRIDAY in 2023, where she is now a partner, board member and Head of the agency’s influencer marketing department, as well as agent for the company’s in-house talents.
With more than 15 years of experience, she is among the country’s most influential and experienced advisers in the field. Christina works at the intersection of communication, marketing and digital culture. Her work is driven by a strong industry network and a sharp understanding of trends, algorithms, as well as legislation and market developments – insights she applies when developing influencer strategies and campaigns for FRIDAY’s clients.