Christina advises FRIDAY’s clients on influencer strategy in a market that is constantly evolving with new platforms, new algorithms, new regulations, and new influencers. With more than 15 years of experience, she knows what works and how to translate that into campaigns that deliver results.
She has helped professionalize the Danish influencer industry from the ground up, and her insights are often sought after. Among other things, she has appeared in two seasons of DR’s *Stories for Millioner* and regularly serves as an expert in the media, research projects, and podcasts. In 2025, she was appointed to the Influencer Council.
Christina founded the influencer agency Confetti CPH in 2017, which became part of FRIDAY in 2023. Today, she represents the agency’s in-house talent and is the driving force behind the influencer strategies that drive growth for FRIDAY’s clients.