At the top of Lars sits what is possibly FRIDAY’s most wonderfully twisted brain, shaped by many years of experience from various advertising agencies and graphic playgrounds. He is the company’s senior designer and opens eyes, twists logos so they make sense, and gives visual identities direction and life—so the communication becomes cohesive. Lars particularly excels in branding strategy and identities, which he develops with a sure hand and sends out into the world to live.
Lars is a trained media graphic designer and has run his own agency.