With strong financial expertise and a natural flair for numbers, Martin plays a central role in ensuring FRIDAY’s financial oversight, structure, and strategic progress. He has experience from both the advertising and communications industries, and with a background as a bank adviser and an HD(R) qualification, he leads financial management, risk management, and business development.
Martin loves Excel and is driven by creating value through data and analysis. When the spreadsheets are closed, football provides a welcome counterbalance, with the game’s details and tactical nuances analysed with the same enthusiasm as a solid balance sheet.