Message training

Cut through the noise with your messages

Concise, clear and targeted communication is essential if others are to listen to you and remember your messages.

FRIDAY’s message training equips you to:

  • Capture your target audience’s attention.
  • Develop strategic messages that stick in the memory.
  • Deliver the messages convincingly in a short time.


We train both small and large groups, and we promise to move all participants significantly in just half a day.

Sune Bjørnvig

Sune Bjørnvig

Partner

sune@fday.dk

+45 2624 7428

Contact Sune, if you would like to hear more about our message training.

How message training works

We hate clichés. But when it comes to communication, it is hard to avoid this one: practice makes perfect.

FRIDAY’s message training sharpens your ability to develop and deliver strategic messages to audiences that matter in your professional work.

The programme is tailored to each organisation. It typically consists of:

  • Presentation on the professional communicator’s challenges
  • Developing targeted messages
  • Practice presenting a message in 60 seconds
  • Wrap-up and feedback

All participants receive honest, constructive feedback on structure, content and delivery.

Your takeaways

Target audience analysis
You need to know what matters to your target audience in order to communicate strategically to them.

Messages
How you deliver messages matters. You receive constructive feedback on pace, tone, voice, body language and facial expression. The goal is for your delivery to align with what you are saying.

Message development
We train your ability to develop strategic messages that resonate with the recipient. A clear purpose, the ability to make deliberate choices and the use of strong examples significantly elevate the communication.
An external perspective
Message training with FRIDAY is an opportunity to gain an external perspective on your strengths and weaknesses as an oral communicator. We provide only constructive feedback that you can learn from.
Structure
You need to be clear about the building blocks your communication consists of. We provide you with a clear structure to build your communication around. The same structure can be used for meetings, presentations and conversations once the training is over.

FRIDAY’s message trainers

Sune Bjørnvig

Partner

sune@fday.dk

+45 2624 7428

Sune advises senior executives in some of the country’s largest companies on leadership, crisis management, positioning and personal communication. Over the years, he has delivered media training to more than a thousand spokespersons from over fifty countries. Sune has a background as a director and holds an MSc in Political Science from the University of Copenhagen.

Mads Haukrogh

Partner and Head of Film

mads@fday.dk

+45 2533 3736

Mads has 15 years of experience as an adviser and a strong journalistic background as a TV reporter and video journalist. In addition to being a core member of FRIDAY’s team of media and messaging trainers, he specialises in developing and delivering TV commercials, SoMe videos and podcasts. He holds a degree in journalism from the University of Southern Denmark and is currently based in both Copenhagen and Jutland.

Lars Bo Kirk

Co-CEO and partner

lars@fday.dk

+45 4054 4340

Lars Bo is an expert in strategic communications advisory services and crisis communication. He is often senior executives’ right-hand man when crises need to be managed internally and externally. He has equipped a wide range of organisations to stand strong in the media and can also take on the role of spokesperson for organisations and companies. Lars is a trained journalist from the Danish School of Media and Journalism.

Mikael Baden

Co-CEO and partner

mikael@fday.dk

+45 2826 9820

Since 2007, Mikael has advised senior executives on communication. Building on his journalistic background and many years of experience in newsrooms and agencies, Mikael Baden is now one of the country’s most experienced media and messaging trainers. He equips spokespersons with strong messages – and holds up reality in front of the organisation’s decision-makers. Mikael holds a degree in journalism from the Danish School of Media and Journalism.

Louise Stenstrup

Partner and Head of Public Affairs

louise@fday.dk

+45 2670 3774

Louise Stenstrup is one of the country’s most seasoned media and communications advisers. She trains executives and spokespeople to ensure their messages gain traction in the media and politically. She also trains experts, professionals, and researchers so that their knowledge is communicated effectively and helps shape the public agenda. Louise holds an MSc in Anthropology and a Diploma in Strategic Communication from the Danish School of Media and Journalism.

Pernille Helledie Isaksen

Senior Advisor

pernille@fday.dk

+45 2677 4086

Pernille brings more than 15 years of experience in press and communications advisory. Before becoming part of FRIDAY, she has coached spokespeople in the country’s largest municipality, at Local Government Denmark (KL) and at Realdania. She therefore navigates confidently and with ease in both small and large, complex organisations. Pernille is a trained journalist from the Danish School of Media and Journalism.

Simon Fendinge

Senior Advisor

simon@fday.dk

+45 2427 1844

Simon draws on his political background and on-camera experience in Denmark’s leading media to ensure sharp messages that reach the target audience through strong structure, rhetoric and delivery. His background as a former Danish debate champion enables him to identify, develop and challenge messages so they are clear when the microphone goes live. Simon holds a master’s degree in Finance and Strategic Management from CBS.
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