How do you make built-in cisterns and drainage channels enticing? How do you make people want a bidet toilet? Since 2018, FRIDAY has been collaborating with the sanitary giant Geberit on PR, influencer activation, events, and commercial partnerships to anchor and expand the company’s position as experts in sanitation. We’ve also tackled the challenging task of raising awareness about products that are typically hidden from view.

We’ve succeeded by leveraging our broad competencies and network within both lifestyle and construction sectors, combined with solid experience in communicating technical knowledge to a narrow audience. FRIDAY has ensured regular coverage of Geberit’s products in relevant lifestyle media’s bathroom sections, increased mentions in trade media by 25%, and even managed to feature Geberit’s flagship product, the AquaClean bidet toilet, on Go’ Morgen Danmark on TV2 multiple times.