How do you stand out and get noticed in the transport and logistics industry?
Our answer for GLS was an influencer marketing strategy.

It requires the courage to challenge what already exists and find new angles when promoting parcel delivery as a service. That is why we developed the campaign “The GLS Mission”, in which three influencers – Emil Kondrup, Mette Marie Lei Lange and Tobias Hamann – competed to see who could most successfully transport a parcel from A to B for the same amount it costs with GLS.

The result was an in-house produced, 18-minute hero film, and the campaign also includes short teasers featuring each of the influencers. The campaign has generated just under one million views and reached 730,200 unique users.

This was the first time GLS Denmark had tried its hand at influencer marketing. But when our clients venture into unfamiliar territory, we guide them every step of the way. At the same time, while it was a major step for GLS, it was an exciting assignment for us, as the campaign drew on resources from across the agency – from our creative campaign developers to film experts and influencer marketing specialists.