When Arriva changed ownership in 2023, it marked the beginning of a transformation for the company. We were part of this journey and helped create the new brand GoCollective – Denmark’s largest private operator in public transport with over 2,000 employees. GoCollective is more than just a name. It represents a vision for the future of public transport and reflects GoCollective’s core identity of enhancing public transportation and moving society towards a more sustainable direction.

The visual identity is designed to reflect GoCollective’s mission: bringing people together. It symbolizes a dynamic identity in motion towards various destinations, with travelers carrying diverse stories. GoCollective extends an open invitation from the community to join in the journey together.