As part of the work on a three-year brand strategy for the design company Montana, we created, among other things, a brand platform, message hierarchy, and carefully defined goals and activities to strengthen the company’s position.

We developed a new tagline, ‘Let’s Create Playful Spaces,’ which led to the bold decision to transform the company’s cradle, the factory in Haarby, Funen, into a gigantic artwork by the French artist Camille Walala. This has since been mentioned in media worldwide and has also internally cemented the pride of being part of an innovative business.