NORTH VENTURES

Visual identity for the Danish investment fund North Ventures

For North Ventures—whose ambition is to become the preferred platform for venture investments in Danish growth companies—it became clear that their identity at the time, their self-image, and their customers’ perception of North Ventures did not align. We were therefore asked to develop a visual identity that better reflects who they are and their ambitions.

North Ventures has been with us every step of the way—from interviews, strategy conversations, brainstorms, ideas and sketches to the final small details before the final deliveries. Because when we work, we insist on working together. Together to solve the tasks—a shared project from start to finish. The result is a visual identity that, to a far greater extent than before, reflects and supports North Ventures and the team behind it, but just as importantly, sends the right signals to the world around them.

DELIVERABLES

Strategy and change

Production and activation

Art direction

“FRIDAY both challenged us and inspired us. We now have a visual identity that we truly feel at home in, are incredibly proud of, and that best supports who we are.”

Mikkel Rørvig, Partner & COO, North Ventures

DELIVERABLES

Strategy and change

Production and activation

Art direction

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