Influencer marketing

Influencers are a direct and authentic voice to your target audience

Influencer marketing is increasingly taking up a significant share of the media landscape. With the right partnerships, we can help your brand take off.

contact

Christina Barré

Christina Barré

On maternity leave, Partner and influencer specialist

christina@fday.dk

Shall we help give your brand a voice? Contact Christina at christina@fday.dk

If you want to work strategically, targeted, and results-driven with influencer marketing, you have come to exactly the right place. FRIDAY handles everything from strategy, campaign development, and production to project management, activation, and reporting. All resources and services within influencer marketing are represented in-house at FRIDAY, which makes us agile and competitive.

Influencer marketing is far more than just content on social media and is increasingly taking up a significant share of the media landscape. A targeted and effective marketing effort creates a direct and authentic voice to precisely the target groups and consumers you want to reach.

With many years of presence in the influencer industry, we ensure our clients deep insight and a high level of expertise. This, combined with a broad understanding of trends, algorithms, and market tendencies—insights we actively apply in our strategic work and campaign rollouts.

We continuously stay up to date on developments in the industry, relevant legislation, and the influencer landscape in general, and we offer our clients timely and qualified advice in an industry that is moving at rocket speed.

As an influencer agency, FRIDAY offers the following services

  • Development of an influencer strategy
  • Campaign development and production
  • Influencer casting and data validation
  • Negotiation and contracts with the influencers
  • Project management and campaign management
  • Launch and activation of your campaign
  • Activation of the campaign in the media landscape
  • Content creation, events, activations, etc.
  • Monitoring and tracking of the campaign
  • Reporting, impact measurement, and evaluation

We have helped clients and created award-winning campaigns together with, among others:

7-Eleven, POWER, GLS, Weber, the Danish Safety Technology Authority, PFA Pension, the Danish Health Authority, the DBU Women’s National Team, Netto, Roborock, Illy coffee, FK Distribution, and Factor Meals.

In addition to being clients’ strategic influencer agency—often in combination with many of the agency’s other services—we are also advisors and agents for a handful of leading Danish influencers. Read more about our agency work and meet our in-house influencers by clicking here: FRIDAY Talents.

FRIDAY’s influencer marketing team has more than 15 years of experience from the influencer and creator industry and is among Denmark’s most competent and leading advisors in the field.

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