M&A processes involve high expectations and significant risks. Communication is a decisive part of the work: it builds trust, reduces uncertainty and ensures that everyone involved moves in the same direction.
FRIDAY specialises in communication for acquisitions, divestments and mergers. We know the process, understand the legal and strategic considerations, and we know how to plan and time announcements so they land correctly with owners, employees, investors and the outside world.
We work closely with you and the other advisers. The goal is to create a strategic framework that guides you safely through the entire process—from the initial considerations to the public announcement and onward into integration.
Our trusted advisers work with great discretion and strict confidentiality, ensuring that details about your acquisition, divestment or merger do not leak. Only the adviser(s) involved in your case have access to the information.
We develop the strategic communication framework that steers the process. This includes planning, coordination and timing of all announcements—internally and externally.
A merger or acquisition directly affects the organisation. We ensure clear, timely and targeted communication to employees and key groups across the companies involved, and help create understanding of the direction.
An M&A process involves many parties with different needs. We map stakeholders, their expectations and what matters most to them—and translate this into a detailed plan for strategic communication.
A strong core narrative creates calm and cohesion. It ensures consistent messaging across executive management, the board and leaders. It is supported by Q&A materials that clarify decisions and direction.
M&A processes can attract interest—even before the public announcement. We establish preparedness for press and leak situations and ensure that you stand firm with clear messages, regardless of when attention hits.
We train your spokespeople to present storylines, handle critical questions and communicate confidently in high-scrutiny situations.
