Communicating about sustainability requires precision and care

Sustainability communication is not a niche discipline, but strategic communication with a special responsibility. It is about turning facts into stories that make the complex understandable – and making what is factually credible interesting and engaging.

The aim is for your sustainability initiatives and strategy to stick and add value to your reputation among customers, suppliers, investors, and other stakeholders.

Say it as it is
Many companies balance the desire to show responsibility with the fear of being caught greenwashing. Others have strong sustainability practices, but fail to communicate them because the language becomes too technical or too cautious. That is a pity, because there are powerful stories in concrete actions when the angle is chosen correctly.

Good sustainability communication is built on the same foundations as all good communication: insight, purpose, and honesty. It is about transparency and consistency – and about finding the right level of documentation, so you are on solid ground.

The EU is watching
The EU’s upcoming Green Claims Directive imposes stricter requirements on green claims, but it is not necessarily a threat. For many companies, it is a welcome opportunity to get their language in order – and communicate with even greater credibility. When this succeeds, communication is no longer a question of appearing sustainable, but of appearing honest.

That is where we work: with words that stand up – and stories that can be held to account.

Let us help you move forward
If you are unsure how to tell your story – or where the line is between information and overcommunication – let us talk.

We can help with:

• Setting the overarching strategy and prioritising efforts over time
• Defining a tone of voice for your ESG and sustainability communication across platforms
• Executing – from finding the stories in your ESG report to writing op-eds, press releases, and content for social media