The Crisis Game

Experience the crisis before it bites

Crises must be experienced, felt and trained for.

Contact

Lars Bo Kirk

Lars Bo Kirk

Co-CEO and partner

lars@fday.dk

Scenarios

That is why we have developed our own crisis simulator, which allows you to step directly into realistic crises and leadership dilemmas—in a closed training environment with no real-world consequences.

The simulator is built on many years of experience with critical and acute situations and gives participants an almost 1:1 insight into the dilemmas and decisions a crisis demands. Along the way, participants are confronted with eager journalists, social media shitstorms, urgent calls from key stakeholders and live TV, so they experience the intensity and complexity of a crisis up close.

The crisis simulation gives everyone the opportunity to test themselves in a crisis, but is particularly relevant for teams, leadership groups or VL networks that want to test their ability to navigate a crisis, make important decisions and collaborate effectively under pressure.

How simulation training works

Duration and format
The crisis simulation training typically lasts three hours and can be held either in person or online. The training is led by an experienced crisis adviser and a backend team consisting of people who act as journalists and other stakeholders along the way, as well as a game master who controls the flow of the game.

The training begins with a brief introduction to crisis communication, where participants are taken through the rules and purpose of the training. Participants then begin the simulation itself. Halfway through there is a short break, and the training concludes with a debrief, including evaluation and time for questions.

Teams and roles
Depending on the number of participants, you are typically divided into teams so that everyone has an active role during the simulation. Each team constitutes an appointed crisis management group that steers a fictional organisation through the crisis.

Choose between generic scenarios or have your own tailored
We can simulate all types of crises and dilemmas—from workplace accidents and MeToo cases to money-laundering scandals or cyberattacks. We offer both generic scenarios and the option of a tailored scenario, so it fits your organisation and current challenges precisely, or scenarios that could arise in the future and that you want to be prepared for.

Step into the crisis—and come out stronger

Crisis Communication – From Theory to Action
When the pressure is on and the phones are ringing, it’s not just about knowing what to do – it’s about actually doing it. The crisis simulation gives you a keen sense of how quickly a situation can escalate and how decisions – or lack thereof – can have decisive consequences.

Internal communication—create clarity in turbulence
When the world is falling apart outside, internal communication is often the first thing to slip. But employees need clarity and reassurance as uncertainty grows. You will be trained to communicate precisely, timely and effectively internally—without overinforming or creating unnecessary panic.

Overview—the art of keeping a cool head
When information comes flooding in and the pressure rises, the ability to create an overview is crucial. You will be overwhelmed by information, enquiries and unexpected twists. Here you learn to separate what matters from the noise, prioritise and make quick decisions—all under realistic pressure.

Collaboration—who takes the lead when things heat up?
In a crisis, roles and dynamics become clear. In the game, you are thrown into a shared scenario where overview, trust and the ability to collaborate are essential. Who pulls the threads together? Who makes the decisions? And how do you function as a team when the pressure is at its maximum? The crisis simulation strengthens both your strategic collaboration and your understanding of your own and others’ leadership roles.

External communication—when the outside world expects answers
What do you say—and what do you not say—when journalists call and shitstorms rage on social media? You will be trained to communicate calmly and precisely externally, ensure consistent messaging, handle journalists and navigate a potential shitstorm. You will experience how the wrong wording can have major consequences, and how important it is to have a clear strategy.

Try these scenarios

Human crisis at a residential care institution

A death occurs at a residential care facility, and participants must handle the investigation, relatives’ reactions, and pressure from police, the media and internal actors. Along the way, participants must navigate large volumes of information and make decisions in an ongoing case that spreads from the private to the public sector.

Workplace accident on a construction site

A serious workplace accident on a construction site immediately puts pressure on the contracting company behind it. Participants must handle the consequences for the injured, ensure compliance with rules and procedures, and navigate attention from the media, authorities and trade unions, as the situation develops quickly and unpredictably.

MeToo case

A company that outwardly profiles itself on diversity is hit by accusations of a sexist culture and harassment cases. Participants must deal with the massive media attention and reactions from employees, while navigating the ups and downs of the case, and new twists and turns constantly emerging.

Bankruptcy and accounting scandal

A private equity fund goes bankrupt after irregularities in the accounts. It emerges that the irregularities are due to a series of serious errors involving authorities, massive media scrutiny and internal uncertainty. Now the management behind it must navigate complex and conflicting information, handle ethical challenges and make decisions under pressure to preserve reputation and trust.

Production accident at a factory

A serious accident in a production hall leads to critically injured employees and reveals shortcomings in the company’s safety and working environment. Deltagerne skal håndtere situationen under løbende pres fra medier, myndigheder og fagforeninger, navigere i komplekse oplysninger og samarbejde med leverandører, samtidig med at de skal træffe vigtige beslutninger for at bevare virksomhedens omdømme og salg.

Cyberattack and data leak

An organisation is subjected to a serious cyberattack in which sensitive data is leaked and the organisation is threatened. Participants must handle pressure from the extortionist, while the media and customers demand answers. Along the way, participants must make crucial decisions and be tested on whether they truly have control of IT security and the underlying procedures.

Get trained in your own reality

Some crises can never be foreseen—others, unfortunately, you can see coming. We can tailor a scenario based on specific, current challenges for your organisation, so you can practise the crisis before it hits.
Citation_primary

At FRIDAY, we have worked with virtually every type of crisis for many years. Now we have digitalised the discipline and built a simulator that trains, tests and equips decision-makers to handle dilemmas and business-critical cases in the public eye. It is a unique opportunity to try out a crisis in peacetime. We know how much can be at stake.

Lars Bo Kirk, Partner and Adviser

FRIDAY’s game masters

Lars Bo Kirk

Co-CEO and partner

lars@fday.dk

Lars Bo is an expert in strategic communications advisory services and crisis communication. He is often senior executives’ right-hand man when crises need to be managed internally and externally. He has equipped a wide range of organisations to stand strong in the media and can also take on the role of spokesperson for organisations and companies. Lars is a trained journalist from the Danish School of Media and Journalism.

Katrine Munkeholm

On maternity leave, Senior Advisor

katrine@fday.dk

Katrine works at the intersection of PR, strategic communication, and project management. In her role, she specialises in PR with daily media relations and is driven by communicating stories that can shift agendas and make a difference. With a broad portfolio of clients across industries and a strong attention to detail, Katrine has a talent for cultivating and refining messages that are relevant to each individual client—always within a carefully defined intersection of media coverage, brand awareness and the bottom line. Katrine holds an MSc (cand.merc.) in Business Administration and Corporate Communication.

Clara Rohde Andersen

Communications consultant and project manager

clara@fday.dk

Clara is responsible for everything from creative campaigns to 45 events at our venue at Folkemødet. A role that, in addition to structure and oversight, requires strong interpersonal insight and diplomatic skills. In addition to serving as a project manager, she also contributes to the development and production of content and concepts—always with a sharp eye for analysis and strategy. Clara holds an MSc in Business Administration and Communication (cand.merc.kom.) from CBS.
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