“For most modern companies, having a great website is a given. For us, it’s absolutely incredible that we’ve had the opportunity to prioritise it.” Mændenes Hjem on LinkedIn

Every day, Mændenes Hjem works closely with people in extremely vulnerable life situations. That is why the organisation’s communications require more than simply a digital public face. They must be clear, credible and leave room for dignity. This was the starting point for FRIDAY’s work on developing Mændenes Hjem’s new website and the broader uplift of the organisation’s visual identity.

In Mændenes Hjem’s own words, this is a major step towards professionalising the organisation and strengthening its ability to stand firm, make a difference for those in our society who have the least, and improve the conditions for helping even more people.

Designed and built with respect

FRIDAY has designed and built the new website from the ground up. The solution makes Mændenes Hjem’s many services more accessible, while reflecting the organisation’s strong values and the professional foundation on which its work is built.

We have focused on:

• Clear and respectful communication that supports dignity in the interaction between the organisation and its target audience.
• A simple and intuitive structure, so users, supporters and organisations can quickly find help, contact information, knowledge and a way forward.
• A renewed visual expression that reflects the organisation’s development and strengthens its brand identity.
• User-friendliness, so Mændenes Hjem can continue working on the site themselves and keep it up to date.

It has made a profound impression to work with people who dedicate their working lives to helping those who have the least.