FK Distribution has undergone an extensive rebranding with a clear purpose: to get closer to young people so they can attract and retain more.

The delivery job has not always had the strongest reputation among young people. Therefore, the task was to rethink both the visual expression and the way the brand speaks. The result is a new universe with a sharper tone of voice and a visual identity that reflects young people’s everyday lives, freedom and need for flexibility.

The rebrand is not only about attracting new deliverers, but also about retaining current employees. By making the brand more relevant and present, the ambition is to strengthen the relationship with the target group and increase engagement over time.

“Brand-wise, we have stood still in recent years. Now we need to get closer to the target group and closer to their world. I think we’ve succeeded very well with that, and the numbers in the first surveys say the same.”

Jeppe Mieritz, Marketing Manager

The new brand has been rolled out through a major campaign that ties the universe together across platforms under the payoff Freedom for more.