As part of the work on a three-year brand strategy for the design company Montana, we developed, among other things, a brand platform, a messaging hierarchy, and carefully defined objectives and activities to strengthen the company’s position.

We created a new tagline, ‘Let’s Create Playful Spaces’, which, among other things, led to the bold decision to transform the company’s birthplace—the factory in Haarby on Funen—into a gigantic work of art by the French artist Camille Walala. It has since been featured in media worldwide and has also internally cemented pride in being part of an innovative business.