The purpose of the collaboration was to increase awareness of both the brand and individual products – a classic branding campaign.

Cathrine has a strong interest in interior design and a very special ability to combine interior styling with both new products and vintage/second-hand items. In addition, she has a playful approach to combining colours.

The match between Montana and Cathrine is strong, as they complement each other in both interior style and use of colour.

This year, the ambassadorship has been designed in a new way, as we have involved the photographer Ditlev Rosling. All content is created in collaboration with him, resulting in a distinctive atmosphere and a cohesive style across the content. This also gives Montana the opportunity to use all material on their own profile.