POWER sets a record with a commercial produced by FRIDAY
How do you create hype around yet another store opening in the series? And not just hype – but hyper-hype?

That was the challenge when, in October 2025, POWER was set to reopen its store at Rosengårdcentret in Odense. The solution was the commercial “2 Mill.”, conceived and produced by FRIDAY, which became the focal point of a large-scale 360-degree campaign before, during, and after the store opening on 4 October.
The results speak for themselves: POWER set a turnover record of 51.1 million on the opening day itself and 70 million for the entire weekend. At the same time, the Odense store has positioned itself as the highest-grossing of POWER’s nearly 30 stores in total.

At the same time, the campaign gave POWER’s overall brand a significant boost. Pre- and post-campaign measurements showed that ad awareness increased by 55%, while brand awareness increased by 33%.

That is pure POWER.