Unique and distinctive. A brand identity that goes against the trends in the category. No green leaves, no earth tones, no boring design, and no over-the-top “save-the-earth” vibe. Just a hot dog that stands by what it is—in taste, ingredients, and benefits. If you go with the flow and do what the competition does, you risk getting lost in your own category.

The brand was named “It’sFrank.” Frank as in “sausage” and frank as in “honest and straightforward.” It’s a combination we think fits incredibly well with this small, flavorful sausage that’s set out to capture market share.

Enjoy your meal