At Boozt, you can buy clothes, shoes and accessories for everyday life—but also for life’s major occasions, such as weddings. As part of her ambassador partnership with Boozt, Laura Schrøder was to communicate this campaign and, of course, also drive sales within the Bridal wear and Occasion wear categories, which she very much succeeded in doing.

With an ROI of 8,541%—yes, 8,541%—the campaign is a strong example of how influencer marketing on a relatively small budget can create tremendous value when a brand markets through the right influencer with access to the right target audience and with the right timing for the message. Even if the campaign content itself is neither innovative nor surprising.

The campaign is a classic Instagram sales campaign in which content creator Laura Schrøder, @laulaubaubau, in one post, one reel and two story sequences, showcases a range of outfits from Boozt that a bride and a party guest, respectively, can wear, and shares a 25% discount code on purchases over DKK 499 with her followers.