How do you make concealed cisterns and shower drains enticing? How do you get people to want a shower toilet? Since 2018, FRIDAY has partnered with sanitation giant Geberit on PR, influencer activation, events and commercial collaborations to establish and further strengthen the company’s position as experts in sanitation. We have also helped them with the challenging task of increasing awareness of products we would, by default, prefer to keep hidden away.

This has been achieved by drawing on our broad expertise and networks in both lifestyle and construction, combined with solid experience in communicating technical knowledge to a narrow target audience. Among other things, FRIDAY has secured regular coverage of Geberit’s products in relevant lifestyle media’s bathroom features, increased the number of mentions in trade media by 25%, and Geberit’s flagship product, the AquaClean shower toilet, has even been a “guest” on Go’ morgen Danmark on TV2 several times.